Senior Product Marketing Manager

Proofpoint; California; On-site; USD 140,000 - 190,000; Full time

Job summary

Proofpoint is seeking a Senior Product Marketing Manager for the Email Security product marketing team. You will own the go-to-market strategy for Proofpoint Threat Protection, serving as the subject matter expert on buyers, competitors, and the evolving threat landscape that our AI protection addresses.

You will collaborate with product management, marketing, and sales to build and execute high-impact GTM plans, assets, and demonstrations that drive growth.

Qualifications

• Go-to-market strategy experience for security solutions.
• Ability to create compelling messaging for buyers and partners.
• Strong presentation and training delivery skills.

Responsibilities

• Define GTM plans for Proofpoint Threat Protection.
• Develop messaging and assets to enable sales and partners.
• Create webinars, blogs, datasheets, and presentations.
• Demo new capabilities and maintain demo flows and talking points.
• Lead cross-functional launches and track performance.

Skills

Go-to-market strategy

Content creation

Presentation skills

Sales enablement

Cross-functional collaboration

Job description

About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint you'll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

• Bold in how we dream and innovate
• Responsive to feedback, challenges and opportunities
• Accountable for results and best in class outcomes
• Visionary in future focused problem-solving
• Exceptional in execution and impact

The Role

We're looking for a strong, talented, result-driven Senior Product Marketing Manager to join the Proofpoint Email Security Product Marketing team. Our team is highly valued across the company and by cross-functional teams. We are a group of team players and go-getters dedicated to ensuring our products and solutions are differentiated and lead their respective markets.

As a Senior Product Marketing Manager, you will drive Go-to-Market strategy for the Proofpoint Threat Protection solution. You'll be the subject matter expert on our buyers, our competitors, and the threat landscape that our intent-based and AI protection addresses, and you will lay the foundation for market success. You will partner closely with product management, marketing, and sales to build Go-to-Market plans and execute them by creating high-impact assets, enabling the field, and demonstrating new capabilities that drive business growth. The ideal candidate is a driven self-starter, a diplomatic collaborator, and a strategic thinker who enjoys rolling up their sleeves and exercises sound judgment on when to push back and when to dive in.

Your Day-to-Day

• Positioning and Messaging: Be the expert on our buyers: who they are, how they buy, and their buying criteria. Craft clear, concise messaging positioned against market and competitive trends observed among our prospects and customers. Messaging will emphasize our differentiators, including intent-based and AI protection, and the business value they deliver.
• Subject Matter Expert: Establish yourself as the go-to authority on Proofpoint's intent-based and AI protection capabilities and the threat landscape they address, including evolving attacker tactics such as AI-enabled social engineering and impersonation. Conduct in-depth research on market trends, customer needs, and the competitive landscape, and translate that expertise into actionable insights for sales, customer success, corporate marketing, and product management.
• Content Creation: Create compelling messaging and content (e.g., webinars, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value and reach our target buyers.
• Product Demonstrations: Confidently demo new capabilities and solutions to sales, sales engineering, customers, and prospects. Build and maintain demo flows and talk tracks that make technical value clear to both technical and business audiences, and handle live questions with credibility.
• Presentation Guru: Be a highly experienced content presenter to internal and external audiences, including sales training, customer briefings, webinars, industry events, and analyst briefings. Be the primary thought leader for the solutions and services you directly support.
• Strategy Execution and Performance: Drive the Go-to-Market strategy to win the email security market. Build the plan, define the metrics that show whether it is working, and track performance against them. Refine strategy and execution based on pipeline data, win/loss insights, and field feedback.
• Launch Execution: Lead cross-functional teams (e.g., product management, corporate marketing, competitive intelligence, sales, etc.) in the planning, execution, and launching of new solution capabilities and releases. Support incremental updates and solution launches throughout the year to generate sales and market awareness and drive customer demand.
• Sales Enablement: Understand and support our direct and indirect sales channels. Create and deliver effective enablement knowledge, content, and tools that help sellers identify opportunities and communicate our unique business value.
• Dynamic Collaboration: Build strong working relationships and collaborate closely with product management, corporate marketing, competitive intelligence, and sales teams to ensure alignment on release benefits and achieve business goals. Act as a bridge between technical teams and customers.
• Customer Advocacy: Identify and leverage customer success stories and testimonials to strengthen our competitive positioning and