Senior Product Marketing Manager

Proofpoint; Dallas (TX); Hybrid; USD 124,000 - 182,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Flexible work environment

Wellbeing and Volunteer Days

Job summary

Proofpoint is seeking a Senior Product Marketing Manager to lead GTM strategy for the Threat Protection solution. You will own messaging, competitive positioning, and content creation, collaborating with product, marketing, and sales to drive market success.

You’ll deliver compelling assets, perform live demos, and enable sales with strategic programs that accelerate growth across global markets. This role can be based in an office, hybrid, or remote arrangement.

Qualifications

• 5+ years experience in product marketing, preferably in cybersecurity or enterprise IT.
• BS/BA required, MBA a plus.
• Proven ability to market to enterprise and technical buyers; strong storytelling and content skills.
• Knowledge of threat landscape, including intent-based and AI-driven protection.

Responsibilities

• Define and drive Go-to-Market strategy for Proofpoint Threat Protection.
• Partner with product management, marketing, and sales to build GTM plans.
• Create high-impact assets and enable the field.
• Demonstrate new capabilities through live demos and talks.
• Lead cross-functional launches and track performance metrics.
• Enable sales with targeted content and training.

Skills

5+ years exp in product marketing

Product marketing

Cybersecurity

Enterprise buyers

GTMs & messaging

Education

BS/BA

MBA a plus

Job description

About Us

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

About Us

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values

• Bold
• Responsive
• Accountable
• Visionary
• Exceptional

The Role

We’re looking for a strong, talented, result-driven Senior Product Marketing Manager to join the Proofpoint Email Security Product Marketing team. Our team is highly valued across the company and by cross-functional teams. We are a group of team players and go-getters dedicated to ensuring our products and solutions are differentiated and lead their respective markets.

As a Senior Product Marketing Manager, you will drive Go-to-Market strategy for the Proofpoint Threat Protection solution. You’ll be the subject matter expert on our buyers, our competitors, and the threat landscape that our intent-based and AI protection addresses, and you will lay the foundation for market success. You will partner closely with product management, marketing, and sales to build Go-to-Market plans and execute them by creating high-impact assets, enabling the field, and demonstrating new capabilities that drive business growth. The ideal candidate is a driven self-starter, a diplomatic collaborator, and a strategic thinker who enjoys rolling up their sleeves and exercises sound judgment on when to push back and when to dive in.

Your Day-to-Day

• Positioning and Messaging Be the expert on our buyers who they are, how they buy, and their buying criteria. Craft clear, concise messaging positioned against market and competitive trends observed among our prospects and customers. Messaging will emphasize our differentiators, including intent-based and AI protection, and the business value they deliver.
• Subject Matter Expert Establish yourself as the go-to authority on Proofpoint’s intent-based and AI protection capabilities and the threat landscape they address, including evolving attacker tactics such as AI-enabled social engineering and impersonation. Conduct in-depth research on market trends, customer needs, and the competitive landscape, and translate that expertise into actionable insights for sales, customer success, corporate marketing, and product management.
• Content Creation Create compelling messaging and content (e.g., webinars, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value and reach our target buyers.
• Product Demonstrations Confidently demo new capabilities and solutions to sales, sales engineering, customers, and prospects. Build and maintain demo flows and talk tracks that make technical value clear to both technical and business audiences, and handle live questions with credibility.
• Presentation Guru Be a highly experienced content presenter to internal and external audiences, including sales training, customer briefings, webinars, industry events, and analyst briefings. Be the primary thought leader for the solutions and services you directly support.
• Strategy Execution and Performance Drive the Go-to-Market strategy to win the email security market. Build the plan, define the metrics that show whether it is working, and track performance against them. Refine strategy and execution based on pipeline data, win/loss insights, and field feedback.
• Launch Execution Lead cross-functional teams (e.g., product management, corporate marketing, competitive intelligence, sales, etc.) in the planning, execution, and launching of new solution capabilities and releases. Support incremental updates and solution launches throughout the year to generate sales and market awareness and drive customer demand.
• Sales Enablement Understand and support our direct and indirect sales channels. Create and deliver effective enablement knowledge, content, and tools that help sellers identify opportunities and communicate our unique business value.
• Dynamic Collaboration Build strong working relationships and collaborate closely with product management, corporate marketing, competitive intelligence, and sales teams to ensure alignment on release benefits and achieve business goals. Act as a bridge between technical teams and customers.
• Customer Advocacy Identify and leverage customer success stories and testimonials to strengthen our competitive positioning and messaging, support marketing efforts, and showcase the impact of our solution updates.

What You Bring To The Team

• Experience 5+ years of experience in product marketing. Email security, cybersecurity, or enterprise IT experience strongly preferred.
• Education BS/BA required, preferably in a business or technical concentration; MBA a plus.
• Enterprise and technical buyers Proven experience marketing to enterprise businesses and technical buyers; demonstrated ability to converse across technical and sales audiences with a concise message.
• Threat landscape expertise Working knowledge of threat detection, including intent-based and AI-driven protection, and the attacker tactics these capabilities are built to stop.
• Content craft Demonstrated expertise in crafting engaging, clear, and compelling content tailored to target audiences. Proven ability to research, write, and edit high-quality materials, showcasing a strong command of tone, voice, and style aligned with messaging guidelines.
• Market and GTM Passion for knowing your market and translating that expertise into actionable Go-to-Market plans.
• Analytical execution Analytical mindset with the ability to execute tactically, work independently, and manage multiple priorities and projects. Comfortable using performance data to measure and refine strategy.
• Leadership Demonstrated leadership skills and highly developed interpersonal skills to lead, manage, and inspire a diverse team.
• Value propositions Ability to articulate unique value propositions at both the granular product level and the broader solution level.
• Live demonstrations Confident live product demonstrator who can show new capabilities clearly to sales engineers, customers, and prospects, and field technical questions on the spot.
• Storytelling Proven storyteller with exceptional written, verbal communication, and presentation skills, with the ability to simplify complex technical concepts for a non-technical audience into business benefits that resonate
• Energy High energy and enthusiasm, the type that is contagious and influences other teams.
• Travel Willingness to travel to events and meetings, including international locations; expected travel is 10-15%.

Work Arrangement

This role can be based in a Proofpoint office, hybrid, or remote.

Why Proofpoint

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products and many exciting reasons to join our team. We believe in hiring the best, the brightest, and cultivating a culture of collaboration and appreciation.

We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life.

Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities

Our Culture

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to [e-mail].

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges

SF Bay Area, New York City Metro Area

Base Pay Range 166,500.00 - 244,200.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska

Base Pay Range 136,200.00 - 199,760.00 USD

All other cities and states excluding those listed above

Base Pay Range 124,100.00 - 182,050.00 USD