Senior Product Marketing Manager

Proofpoint; New York (NY, MA); Hybrid; USD 167,000 - 244,000; Full time

Job summary

Proofpoint in New York is seeking a Senior Product Marketing Manager to lead Go-to-Market for our Threat Protection solutions. You will own positioning, messaging, and messaging against competitors, partner with product, marketing, and sales to craft assets, demos, and training that drive demand.

The role requires 5+ years in product marketing, experience in email security or cybersecurity, strong storytelling, and the ability to present to executive audiences.

Qualifications

• 5+ years in product marketing with focus on security or IT
• BS/BA in business, tech, or related field; MBA a plus
• Proven ability to market to enterprise and technical buyers
• Knowledge of threat detection, intent-based and AI-driven protection
• Strong content craft: writing, editing, and storytelling for diverse audiences
• Ability to lead GTM strategy, measure performance, and influence pipeline

Responsibilities

• Positioning and messaging for buyers across segments
• Establish SME on Proofpoint's intent-based and AI protection capabilities
• Create webinars, blogs, datasheets, presentations, and solution briefs
• Lead live demos and develop talk tracks for sales and customers
• Deliver internal and external presentations and training for field teams
• Drive GTM strategy and measure outcomes with pipeline data
• Coordinate cross-functional launches and enablement with product, marketing, and sales
• Advocate for customers and leverage success stories in messaging

Skills

5+ yrs exp

Email security

Cybersecurity

Enterprise IT

Threat landscape

Content creation

Go-to-market

Public speaking

Leadership

Storytelling

Education

BS/BA required

MBA a plus

Job description

## Senior Product Marketing ManagerApply: California: New York: Washington: Texas: Massachusetts: Full time: Posted Today: R14914**About Us:** Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.**How We Work:**At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:**Bold** in how we dream and innovate**Responsive** to feedback, challenges and opportunities**Accountable** for results and best in class outcomes**Visionary** in future focused problem-solving**Exceptional** in execution and impact **The Role**We’re looking for a strong, talented, result-driven Senior Product Marketing Manager to join the Proofpoint Email Security Product Marketing team. Our team is highly valued across the company and by cross-functional teams. Weare a group of team players and go-getters dedicated to ensuring our products and solutions are differentiated and lead their respective markets. As a Senior Product Marketing Manager, you will drive Go-to-Market strategy for the Proofpoint Threat Protection solution. You’ll be the subject matter expert on our buyers, our competitors, and the threat landscape that ourintent-based and AI protection addresses, and you will lay the foundation for market success. You will partner closely with product management, marketing, and sales to build Go-to-Market plans and execute them by creatinghigh-impact assets, enabling the field, and demonstrating new capabilities that drive business growth. The ideal candidate is a driven self-starter, a diplomatic collaborator, and a strategic thinker who enjoys rolling up their sleevesand exercises sound judgment on when to push back and when to dive in. **Your Day-to-Day**• **Positioning and Messaging:** Be the expert on our buyers: who they are, how they buy, and their buying criteria. Craft clear, concise messaging positioned against market and competitive trends observed among our prospects and customers. Messaging will emphasize our differentiators, including intent-based and AI protection, and the business value they deliver.• **Subject Matter Expert:** Establish yourself as the go-to authority on Proofpoint’s intent-based and AI protection capabilities and the threat landscape they address, including evolving attacker tactics such as AI-enabled socialengineering and impersonation. Conduct in-depth research on market trends, customer needs, and the competitive landscape, and translate that expertise into actionable insights for sales, customer success, corporate marketing, and product management.• **Content Creation:** Create compelling messaging and content (e.g., webinars, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value and reach our target buyers.• **Product Demonstrations:** Confidently demo new capabilities and solutions to sales, sales engineering, customers, and prospects. Build and maintain demo flows and talk tracks that make technical value clear to both technical and business audiences, and handle live questions with credibility.• **Presentation Guru:** Be a highly experienced content presenter to internal and external audiences, including sales training, customer briefings, webinars, industry events, and analyst briefings. Be the primary thought leader for thesolutions and services you directly support.• **Strategy Execution and Performance:** Drive the Go-to-Market strategy to win the email security market. Build the plan, define the metrics that show whether it is working, and track performance against them. Refine strategy and execution based on pipeline data, win/loss insights, and field feedback.• **Launch Execution:** Lead cross-functional teams (e.g., product management, corporate marketing, competitive intelligence, sales, etc.) in the planning, execution, and launching of new solution capabilities and releases. Support incremental updates and solution launches throughout the year to generate sales and market awareness and drive customer demand.• **Sales Enablement:** Understand and support our direct and indirect sales channels. Create and deliver effective enablement knowledge, content, and tools that help sellers identify opportunities and communicate our unique business value.• **Dynamic Collaboration:** Build strong working relationships and collaborate closely with product management, corporate marketing, competitive intelligence, and sales teams to ensure alignment on release benefits and achieve business goals. Act as a bridge between technical teams and customers.• **Customer Advocacy:** Identify and leverage customer success stories and testimonials to strengthen our competitive positioning and messaging, support marketing efforts, and showcase the impact of our solution updates. **What You Bring to the Team**• **Experience:** 5+ years of experience in product marketing. Email security, cybersecurity, or enterprise IT experience strongly preferred.• **Education:** BS/BA required, preferably in a business or technical concentration; MBA a plus.• **Enterprise and technical buyers:** Proven experience marketing to enterprise businesses and technical buyers; demonstrated ability to converse across technical and sales audiences with a concise message.• **Threat landscape expertise:** Working knowledge of threat detection, including intent-based and AI-driven protection, and the attacker tactics these capabilities are built to stop.• **Content craft:** Demonstrated expertise in crafting engaging, clear, and compelling content tailored to target audiences. Proven ability to research, write, and edit high-quality materials, showcasing a strong command of tone, voice, and style aligned with messaging guidelines.• **Market and GTM:** Passion for knowing your market and translating that expertise into actionable Go-to-Market plans.• **Analytical execution:** Analytical mindset with the ability to execute tactically, work independently, and manage multiple priorities and projects. Comfortable using performance data to measure and refine strategy.• **Leadership:** Demonstrated leadership skills and highly developed interpersonal skills to lead, manage, and inspire a diverse team.• **Value propositions:** Ability to articulate unique value propositions at both the granular product level and the broader solution level.• **Live demonstrations:** Confident live product demonstrator who can show new capabilities clearly to sales engineers, customers, and prospects, and field technical questions on the spot.• **Storytelling:** Proven storyteller with exceptional written, verbal communication, and presentation skills, with the ability to simplify complex technical concepts for a non-technical audience into business benefits that resonatewith prospects and customers. Must be a strong public speaker, comfortable in front of internal and external audiences over Zoom and in person.• **Energy:** High energy and enthusiasm, the type that is contagious and influences other teams.• **Travel:** Willingness to travel to events and meetings, including international locations; expected travel is 10-15%.**Work Arrangement**This role can be based in a Proofpoint office, hybrid, or remote. **Why Proofpoint**Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edgeproducts and many exciting reasons to join our team. We believe in hiring the best, the brightest, and cultivating a culture of collaboration and appreciation.We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT. **Why Proofpoint?**At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:* Competitive compensation* Comprehensive benefits* Career success on your terms* Flexible work environment* Annual wellness and community outreach days* Always on recognition for your contributions* Global collaboration and networking opportunities**Our Culture:**Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to [e-mail].**How to Apply**Interested? Submit your application along with any supporting information- we can’t wait to hear from you!Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.**Base Pay Ranges:**SF Bay Area, New York City Metro Area:Base Pay Range: 166,500.00 - 244,200.00 USDCalifornia (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:Base Pay Range: 136,200.00 - 199,760.00 USDAll other cities and states excluding those listed above:Base Pay Range: 124,100.00 - 182,050.00 USD