Senior Product Marketing Manager

RecruiterDrive; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Recruiter Drive is partnering with a construction technology company to hire a product marketer in Austin, TX. You will own positioning and messaging, build the GTM playbook, and drive launches across regional markets.

You will lead AI-powered marketing workflows, enable sales with compelling content, and collaborate with Product, Sales, CS, and Marketing leadership to accelerate pipeline and customer success.

Qualifications

• 5–8+ years of product marketing experience in a B2B SaaS company.
• Built a product marketing function from scratch and led end-to-end GTM launches.
• Able to operate effectively with ambiguity across Product, Sales, and leadership.
• Strong aptitude for turning complex products into crisp positioning and messaging.

Responsibilities

• Positioning and messaging across segments, personas, and regions.
• Build product marketing from the ground up: audit, define playbook, execute.
• Lead GTM launches for new products, partner launches, and feature releases.
• Create sales enablement assets: battlecards, guides, one-pagers, ROI calculators, scripts.
• Design and ship AI workflows for competitive monitoring, research synthesis, and enablement.
• Oversee the website rebuild and own positioning for the upcoming site.
• Turn customer interviews and market signals into actionable insights.
• Collaborate with Product, Sales, Customer Success, and Marketing leadership.
• Coach regional marketers on messaging and demand generation channels.

Skills

Product marketing

B2B SaaS

Cross-functional leadership

Messaging & positioning

Go-to-market

Job description

A construction technology company whose platform turns continuous site imagery into real-time visual progress tracking. Project teams use it to stay on schedule, validate claims, and communicate progress to stakeholders – whether they're standing on site or halfway across the country. It's trusted by some of the largest general contractors in its markets, and it is growing fast.

The team moves with intent: customer value first, simplicity over cleverness, and steady improvement that compounds. Recruiter Drive is partnering with them confidentially, so their name is shared with qualified candidates during the process.

What you'll do

• Positioning and messaging. Across segments (general contractors, owners, developers), personas (project managers, digital teams), and four regional markets.
• The function itself.
• Build product marketing from the ground up: audit what exists, define the playbook, execute against it.
• Go-to-market launches. Lead strategy and execution for new products, partner launches, and feature releases.
• Sales enablement, end to end. Battlecards, competitive objection guides, one-pagers, ROI calculators, demo scripts, and ongoing deal coaching.
• AI-powered product marketing. Design and ship AI workflows for competitive monitoring, customer research synthesis, content drafting, and enablement generation.
• The website rebuild.
• Own the positioning and messaging strategy for the upcoming site.
• Market intelligence. Turn customer interviews, win/loss data, and market signals into insight the whole company can act on.
• Build a library of proof and nurture advocates for reference programs, case studies, and events.
• Cross-functional partnership. Shape the story alongside Product, Sales, Customer Success, and - Marketing leadership.
• Coaching regional marketers. Advise regional marketing managers on messaging and positioning across their demand generation channels.

What you bring

• 5–8 years of product marketing experience at a B2B SaaS company.
• You've built a product marketing function from scratch and led end-to-end go-to-market launches.
• You're at ease with ambiguity and skilled at working across Product, Sales, and leadership.
• A proven knack for turning complex products into crisp positioning and messaging that drives pipeline.
• Bonus: experience in construction tech or proptech, or marketing to technical and field-based buyers.