Senior Product Marketing Leader: Strategy & Launch

OEConnection LLC; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

OEConnection LLC is seeking a Product Marketing Leader to drive cohesive strategy for RepairLogic, EstimateIQ, and OEM certification products. You will standardize the Product Marketing function and partner with Marketing and Product leaders to differentiate OEC in the automotive SaaS market.

You will lead messaging, content strategy, and global launch planning, while guiding a team of professionals and collaborating with Sales, Customer Success, and executives to enable growth and customer

Qualifications

• At least 6 years of experience in product marketing with 2+ years in people leadership.
• Software as a service/technology industry experience preferred.
• Demonstrable demand generation, growth marketing, and product marketing experience.
• Own strategic marketing plans for one or more products.
• Own campaign planning and end-to-end execution.
• Lead and develop a team of direct reports.
• Excellent verbal and written communication across channels.
• Build cross-functional partnerships with Sales, Marketing, Customer Success, Product, and senior leaders.
• Strong organizational skills and ability to manage schedules and deadlines.
• Collaborative with a track record of product launches driving awareness, demand, and pipeline.
• Display passion and accountability for outcomes.

Responsibilities

• Drives messaging guides for RepairLogic, EstimateIQ, and OEM products based on buyer/user personas.
• Acts as internal subject matter expert on market intelligence and target audiences.
• Defines marketing strategy with senior leaders and aligns budgets and resources.
• Defines and executes cohesive content strategy for campaigns and assets.
• Enables Sales with tools to communicate value and increase productivity.
• Maintains relationships with industry groups, analysts, and press.
• Drives thought leadership activities (articles, blogs, videos, speaking engagements).
• Leads global product launch plans to generate interest and secure customers.
• Sets and tracks key Product Marketing metrics.

Skills

Demand generation

Growth marketing

Product marketing

Strategic marketing

Campaign planning

Team leadership

Cross-functional collaboration

Communication skills

Product launches

Stakeholder management

Education

Bachelor's degree in business or marketing

Job description

OEConnection LLC is seeking a Product Marketing Leader to drive cohesive strategy for RepairLogic, EstimateIQ, and OEM certification products. You will standardize the Product Marketing function and partner with Marketing and Product leaders to differentiate OEC in the automotive SaaS market.

You will lead messaging, content strategy, and global launch planning, while guiding a team of professionals and collaborating with Sales, Customer Success, and executives to enable growth and customer