Marketing Manager

Teledyne LeCroy Protocol Solutions Group (PSG); Milpitas (CA); On-site; USD 125,000 - 180,000; Full time

Job summary

Teledyne LeCroy Protocol Solutions Group (PSG) seeks a strategic Marketing Manager to lead global marketing initiatives, drive product adoption, and grow revenue across regions. You will collaborate with Product Management, Sales, and external partners to ensure consistent messaging and effective go-to-market execution for our test-and-measurement solutions.

The role requires 7+ years in B2B tech marketing, strong communication, and project leadership skills, with experience in demand

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Communications, or related field.
• 7+ years of experience in B2B marketing, product marketing, technical marketing, or marketing communications.
• Experience marketing technology, engineering, software, electronics, semiconductor, networking, storage, communications, or test-and-measurement products.
• Demonstrated success managing product launches and integrated marketing campaigns.
• Strong written, verbal, presentation, and storytelling skills.
• Experience working in cross-functional global organizations.
• Excellent project management and organizational skills.
• Proficiency with digital marketing platforms, CRM systems, analytics tools, and marketing automation technologies.

Responsibilities

• Partner with executive leadership and product management to support growth initiatives, product launches, market expansion, and strategic priorities.
• Support Marketing team to execute comprehensive global marketing plans aligned with the company business objectives.
• Monitor industry trends, customer needs, competitive activity, and emerging technologies to identify new solutions for outbound marketing and brand initiatives.
• Identify market opportunities, competitive threats, customer needs, and recommend marketing investments and priorities to align with business goals.
• Manage strategic relationships with special interest groups and other industry leaders.
• Lead go-to-market planning for new products and services.
• Partner with Product Management on messaging, positioning, and differentiation.
• Define target audiences, use cases, and value propositions.
• Develop product launch plans and commercialization strategies.
• Work with Program team and Marketing Communications team to develop communication strategies supporting marketing initiatives inclusive of brand awareness, product awareness, and new products and services.
• Partner with Product Management to lead product launch activities for new hardware, software, and services offerings.
• Co-develop positioning, messaging, value propositions, and competitive differentiation for our products and solutions.
• Oversee development of customer success stories, technical articles, webinars, and application-focused content.
• Manage the planning and execution of marketing campaigns that include press releases, customer announcements, newsletters, advertising, industry publications, social media.
• Create and maintain sales enablement materials, presentations, datasheets, brochures, videos, and customer-facing content.
• Support pricing, promotional programs, channel initiatives, and market awareness campaigns.
• Work with Marketing Communications team to create customer-facing messaging and content that helps to highlight technical articles, webinars, and success stories.
• Manage newsletters, press releases, announcements, and thought leadership content
• Manage media and analyst communications.
• Own campaign strategy across digital and traditional channels.
• Work with digital marketing and web teams to optimize website content, SEO, AI-driven search visibility, analytics, and user engagement.
• Manage SEO strategy and website optimization priorities
• Manage Google Ads strategy and spending
• Direct AI-search visibility initiatives
• Develop and execute multi-channel demand generation campaigns including email, social media, webinars, search marketing, and content marketing.
• Drive webinar, email, search, content, and social campaigns
• Monitor campaign effectiveness and optimization based on data-driven insights.
• Drive initiatives that improve lead quality, conversion rates, and marketing ROI.
• Optimize marketing funnel performance and conversion rates.
• Plan, coordinate and manage participation in trade shows, conferences, partner events, customer seminars, and technical training activities.
• Coordinate event objectives, messaging, and follow-up activities
• Measure event effectiveness and pipeline contribution
• Coordinate marketing initiatives across North America, EMEA, and Asia-Pacific regions.
• Work closely with Product Management, Sales, Customer Support, and external partners to ensure successful execution of marketing initiatives.
• Support regional sales organizations with campaigns, tools, and localized marketing programs.
• Facilitate alignment between global and regional business priorities.
• Manage Salesforce dashboards and reporting
• Track campaign performance metrics
• Measure marketing ROI
• Deliver executive reporting and recommendations
• Ensure sales teams have appropriate tools and content
• Support regional marketing and sales organizations
• Marketing plans
• Product launch plans
• Campaign strategies
• Digital marketing programs
• Event plans and budgets
• Executive marketing reports
• Lead generation and pipeline metrics

Skills

Strategic marketing

B2B marketing

Product marketing

Marketing communications

Cross-functional collaboration

Project management

Digital marketing

Analytics tools

Education

Bachelor's degree

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Teledyne LeCroy, a global leader in test and measurement, protocol analysis, compliance, and validation solutions, seeks a strategic, results-driven, and collaborative Marketing Manager to lead global marketing initiatives for its Protocol Solutions Group. The Marketing Manager will develop and execute integrated strategies that increase customer engagement, generate leads, accelerate product adoption, and drive revenue growth. Serving as the primary link among Product Management, Sales, Regional Marketing and external partners, this role ensures consistent messaging and effective go-to-market execution worldwide, for our industry-leading test solutions. The ideal candidate combines strong business and marketing expertise with excellent communication and project leadership skills, along with experience marketing complex technologies to engineering and enterprise customers.

Key Responsibilities

• Partner with executive leadership and product management to support growth initiatives, product launches, market expansion, and strategic priorities.
• Support Marketing team to execute comprehensive global marketing plans aligned with the company business objectives.
• Monitor industry trends, customer needs, competitive activity, and emerging technologies to identify new solutions for outbound marketing and brand initiatives.
• Identify market opportunities, competitive threats, customer needs, and recommend marketing investments and priorities to align with business goals
• Manage strategic relationships with special interest groups and other industry leaders

Product Marketing

• Lead go-to-market planning for new products and services
• Partner with Product Management on messaging, positioning, and differentiation
• Define target audiences, use cases, and value propositions
• Develop product launch plans and commercialization strategies

Marketing Communications & Go-to-Market Execution

• Work with Program team and Marketing Communications team to develop communication strategies supporting marketing initiatives inclusive of brand awareness, product awareness, and new products and services.
• Partner with Product Management to lead product launch activities for new hardware, software, and services offerings.
• Co-develop positioning, messaging, value propositions, and competitive differentiation for our products and solutions. Oversee development of customer success stories, technical articles, webinars, and application-focused content.
• Manage the planning and execution of marketing campaigns that include press releases, customer announcements, newsletters, advertising, industry publications, social media.
• Create and maintain sales enablement materials, presentations, datasheets, brochures, videos, and customer-facing content.
• Support pricing, promotional programs, channel initiatives, and market awareness campaigns.
• Work with Marketing Communications team to create customer-facing messaging and content that helps to highlight technical articles, webinars, and success stories.
• Manage newsletters, press releases, announcements, and thought leadership content
• Manage media and analyst communications

Digital Marketing, Demand & Lead Generation

• Own campaign strategy across digital and traditional channels
• Work with digital marketing and web teams to optimize website content, SEO, AI-driven search visibility, analytics, and user engagement.
• Manage SEO strategy and website optimization priorities
• Manage Google Ads strategy and spending
• Direct AI-search visibility initiatives
• Develop and execute multi-channel demand generation campaigns including email, social media, webinars, search marketing, and content marketing.
• Drive webinar, email, search, content, and social campaigns
• Monitor campaign effectiveness and optimization based on data-driven insights.
• Drive initiatives that improve lead quality, conversion rates, and marketing ROI.
• Optimize marketing funnel performance and conversion rates

Event & Industry Engagement

• Plan, coordinate and manage participation in trade shows, conferences, partner events, customer seminars, and technical training activities.
• Coordinate event objectives, messaging, and follow-up activities
• Measure event effectiveness and pipeline contribution

Regional & Cross-Functional Alignment

• Coordinate marketing initiatives across North America, EMEA, and Asia-Pacific regions.
• Work closely with Product Management, Sales, Customer Support, and external partners to ensure successful execution of marketing initiatives.
• Support regional sales organizations with campaigns, tools, and localized marketing programs.
• Facilitate alignment between global and regional business priorities.

Marketing Analytics

• Manage Salesforce dashboards and reporting
• Track campaign performance metrics
• Measure marketing ROI
• Deliver executive reporting and recommendations
• Ensure sales teams have appropriate tools and content
• Support regional marketing and sales organizations
• Marketing plans
• Product launch plans
• Campaign strategies
• Digital marketing programs
• Event plans and budgets
• Executive marketing reports
• Lead generation and pipeline metrics

Required Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Communications, or related field.
• 7+ years of experience in B2B marketing, product marketing, technical marketing, or marketing communications.
• Experience marketing technology, engineering, software, electronics, semiconductor, networking, storage, communications, or test-and-measurement products.
• Demonstrated success managing product launches and integrated marketing campaigns.
• Strong written, verbal, presentation, and storytelling skills.
• Experience working in cross-functional global organizations.
• Excellent project management and organizational skills.
• Proficiency with digital marketing platforms, CRM systems, analytics tools, and marketing automation technologies.

Preferred Qualifications

• Experience in test and measurement, protocol analysis, semiconductor, datacenter, AI infrastructure, networking, storage, wireless, or video technologies.
• MBA or advanced degree.
• Experience supporting global sales organizations and channel partners.
• Familiarity with AI-driven marketing tools, SEO strategy, content management systems, and web analytics.
• Experience managing agencies, contractors, or marketing team members.