Manager, Product Marketing

OEConnection LLC; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

OEConnection LLC is seeking a Product Marketing Leader to drive cohesive strategy for RepairLogic, EstimateIQ, and OEM certification products. You will standardize the Product Marketing function and partner with Marketing and Product leaders to differentiate OEC in the automotive SaaS market.

You will lead messaging, content strategy, and global launch planning, while guiding a team of professionals and collaborating with Sales, Customer Success, and executives to enable growth and customer

Qualifications

• At least 6 years of experience in product marketing with 2+ years in people leadership.
• Software as a service/technology industry experience preferred.
• Demonstrable demand generation, growth marketing, and product marketing experience.
• Own strategic marketing plans for one or more products.
• Own campaign planning and end-to-end execution.
• Lead and develop a team of direct reports.
• Excellent verbal and written communication across channels.
• Build cross-functional partnerships with Sales, Marketing, Customer Success, Product, and senior leaders.
• Strong organizational skills and ability to manage schedules and deadlines.
• Collaborative with a track record of product launches driving awareness, demand, and pipeline.
• Display passion and accountability for outcomes.

Responsibilities

• Drives messaging guides for RepairLogic, EstimateIQ, and OEM products based on buyer/user personas.
• Acts as internal subject matter expert on market intelligence and target audiences.
• Defines marketing strategy with senior leaders and aligns budgets and resources.
• Defines and executes cohesive content strategy for campaigns and assets.
• Enables Sales with tools to communicate value and increase productivity.
• Maintains relationships with industry groups, analysts, and press.
• Drives thought leadership activities (articles, blogs, videos, speaking engagements).
• Leads global product launch plans to generate interest and secure customers.
• Sets and tracks key Product Marketing metrics.

Skills

Demand generation

Growth marketing

Product marketing

Strategic marketing

Campaign planning

Team leadership

Cross-functional collaboration

Communication skills

Product launches

Stakeholder management

Education

Bachelor's degree in business or marketing

Job description

Develops and drives a cohesive, overarching marketing strategy for OEC’s RepairLogic, EstimateIQ, and OEM certification-based products and services. Operationalizes and standardizes the Product Marketing function, working with leaders in Marketing and Product to develop an efficient framework. Acts as a primary/front-line spokesperson for all things Product Marketing. Creates and updates messaging guidelines that will differentiate OEC in the automotive Software as a Service market.

Key Responsibilities

1. Drives, creates and communicates messaging guides for OEC’s RepairLogic, EstimateIQ, and OEM certification-based products and services based on relevant buyer and user personas. Partners cross-functionally on execution and refresh of key messaging.
2. Serves as the internal subject matter expert on market intelligence and the target audience; understands their challenges and goals, competition, and how to outcompete them.
3. Defines marketing strategy by working directly with senior leaders to align marketing budgets, resources, and activities, with our greatest areas of opportunity.
4. Defines and executes cohesive content strategy to support campaigns based on gaps in the buying cycle and customer needs to develop necessary content (eBooks, white papers, success stories, interactive assets, videos, ROI tools). Collaborates with execution resources and Product Marketing specialists for content activation and placement.
5. Enables the Sales Team to effectively communicate the value of OEC to customers and develops tools that can be used to increase sales productivity.
6. Supports Marketing Leadership in the development and maintenance of relationships with industry groups, analysts, thought leaders, and press, to support awareness activities.
7. Drives thought leadership activities including articles, blogs, videos, speaking engagements, etc.
8. Drives, leads and executes a cohesive global product launch plan to generate interest, raise awareness and secure customers.
9. Helps set, track, and drive key Product Marketing metrics.

Education

A bachelor’s degree from an accredited college or university is required, with a focus in business, marketing, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

Experience

At least 6 years of experience is required in product marketing along with a minimum of 2 years in a people-leader management role. Experience in the software as a service/technology industry is highly preferred. Must also be able to demonstrate the following skills and abilities:

• Demonstrable demand generation, growth marketing, and product marketing experience
• Creating, refining, and owning strategic marketing plans for one or more products
• Owning campaign planning and execution from start to finish
• Leading and developing a team of direct reports
• Exceptional verbal and written communication skills, and can communicate across channels to a diverse audience
• Ability to develop and maintain strong cross-functional partnerships with internal stakeholders including Sales, Marketing, Customer Success, Product Management and senior leaders, to enable product launches and customer retention success
• Effective in influencing, negotiation and change management
• Ability to articulate/translate technical product and service capabilities into simple, audience-appropriate content
• Strong organizational skills, and able to manage commitments, schedules and deadlines
• Highly collaborative, and demonstrates a strong track record of planning, building and managing product launches to drive awareness, demand, and pipeline
• Displays passion and accountability for work outcomes

Other Position Requirements

We are unable to provide visa sponsorship for this position. Candidates must be legally authorized to work in the United States without the need for employer sponsorship, now or in the future.