Senior Product Marketing Lead: On-Chain Infra

The Bitcoin Street Journal; New York (NY); On-site; USD 160,000 - 200,000; Full time

Job summary

Kamino is hiring a Product Marketing Lead to own how its products are positioned, brought to market and adopted. The role spans direct financial products, institutional infrastructure and partner-distributed products, with immediate priority on institutional and partner channels.

This senior IC role requires delivering research, messaging, content and launches, enabling commercial teams, and collaborating with Product and Design to convert interest into active, retained use.

Qualifications

• 5+ years in Product Marketing with ownership of complex products in finance or digital assets.
• Experience owning product marketing in a lean company, setting priorities and executing from insight to launch.
• Deep fluency in institutional finance and digital assets; ability to explain market dynamics and client needs.
• Experience marketing D2C financial products to U.S. customers alongside institutional or partner-distributed products.
• Proven ability to define differentiated positioning and lead GTM from understanding to adoption.
• Direct ownership of D2C customer-journey improvements and onboarding with measurable activation/retention gains.
• Strong writing and experience producing sales or partner enablement content.
• Proficient in using AI tools to improve speed and quality of work.

Responsibilities

• Define Kamino’s win strategy with clear positioning across the product portfolio.
• Lead product go-to-market for direct, institutional and partner-distributed products, from objectives to adoption.
• Grow direct product use by improving discovery and customer journeys and coordinating messaging and lifecycle programs.
• Equip partners and commercial teams with materials, education and enablement to drive diligence, launch and growth.
• Measure and communicate commercial impact, using data to improve future work.

Skills

Product Marketing

Lean environments

Institutional finance

D2C marketing

Positioning

Customer journeys

Sales enablement

Analytics

AI tools

Tools

AI tools

Job description

Kamino is hiring a Product Marketing Lead to own how its products are positioned, brought to market and adopted. The role spans direct financial products, institutional infrastructure and partner-distributed products, with immediate priority on institutional and partner channels.

This senior IC role requires delivering research, messaging, content and launches, enabling commercial teams, and collaborating with Product and Design to convert interest into active, retained use.