Product Marketing Lead — Kamino

The Bitcoin Street Journal; New York (NY); On-site; USD 160,000 - 200,000; Full time

Job summary

Kamino is hiring a Product Marketing Lead to own how its products are positioned, brought to market and adopted. The role spans direct financial products, institutional infrastructure and partner-distributed products, with immediate priority on institutional and partner channels.

This senior IC role requires delivering research, messaging, content and launches, enabling commercial teams, and collaborating with Product and Design to convert interest into active, retained use.

Qualifications

• 5+ years in Product Marketing with ownership of complex products in finance or digital assets.
• Experience owning product marketing in a lean company, setting priorities and executing from insight to launch.
• Deep fluency in institutional finance and digital assets; ability to explain market dynamics and client needs.
• Experience marketing D2C financial products to U.S. customers alongside institutional or partner-distributed products.
• Proven ability to define differentiated positioning and lead GTM from understanding to adoption.
• Direct ownership of D2C customer-journey improvements and onboarding with measurable activation/retention gains.
• Strong writing and experience producing sales or partner enablement content.
• Proficient in using AI tools to improve speed and quality of work.

Responsibilities

• Define Kamino’s win strategy with clear positioning across the product portfolio.
• Lead product go-to-market for direct, institutional and partner-distributed products, from objectives to adoption.
• Grow direct product use by improving discovery and customer journeys and coordinating messaging and lifecycle programs.
• Equip partners and commercial teams with materials, education and enablement to drive diligence, launch and growth.
• Measure and communicate commercial impact, using data to improve future work.

Skills

Product Marketing

Lean environments

Institutional finance

D2C marketing

Positioning

Customer journeys

Sales enablement

Analytics

AI tools

Tools

AI tools

Job description

• Company: Kamino
• Location: NY New York US
• Sector: Blockchain
• Source: web3.career

About Kamino

Kamino’s mission is to create liquidity and utility for every asset. We want the world’s best investments to be available through the financial platforms people already trust, and we want investors to be able to borrow against what they own when they need liquidity, instead of having to sell.

Today, the most valuable assets in the world are often the least useful to own. Trillions of dollars sit in private markets, behind high minimums and holding periods that can run for years. Tokenization is starting to move these assets onto shared, programmable infrastructure, but putting an asset onchain is only the first step. To be useful, it still needs distribution, compliance, servicing, credit and liquidity.

Kamino already runs the credit and liquidity engine at scale. It is the largest credit protocol on Solana and the largest credit platform for real-world assets onchain, with more than $650 billion in cumulative transaction volume and more than $20 billion in loans originated.

Now we are building the rest of that system for institutions. Kamino recently named Yieldstreet co-founder Michael Weisz as CEO and is building a new HQ in New York, alongside the asset managers and financial platforms that will shape this market. Almost none of that market exists yet, and we intend to build it.

Own product positioning, launches, and adoption.

The role

Kamino is hiring a Product Marketing Lead to own how our products are positioned, brought to market and adopted. Your remit spans direct financial products, institutional infrastructure and experiences distributed through partners, with institutional and partner-distributed products the immediate priority.

This is a senior individual-contributor role. You will own product marketing priorities and personally deliver the research, messaging, content and launches that bring them to life. You will define why customers and partners choose Kamino, equip commercial teams to take that proposition to market, and work with Product and Design to turn interest into active, retained use.

Key Responsibilities

• Define how Kamino wins. Turn customer, partner and competitive insight into clear positioning, differentiated propositions and a coherent story across the product portfolio.
• Lead product go-to-market. Own launches across direct, institutional and partner-distributed products, from audience and commercial objectives through rollout and adoption.
• Grow direct product use. Work with Product and Design to improve product discovery and customer journeys. Own the messaging and lifecycle programs that support activation, repeat use and retention.
• Equip partners and commercial teams. Turn Kamino’s infrastructure into propositions partners can distribute, supported by the materials, education and enablement needed to complete diligence, launch and grow.
• Prove commercial impact. Establish how Product Marketing measures qualified demand, adoption, retention and partner readiness, and use the results to improve the work.

What you bring

• 5+ years in Product Marketing, including direct ownership of complex financial, infrastructure or digital-asset products.
• Experience independently owning product marketing in a lean company, setting priorities and taking work from customer insight through execution. People-management experience is not required.
• Deep institutional-finance fluency and direct experience with digital assets or onchain markets. You can explain how Kamino’s markets work, where risk sits and what institutional buyers need to evaluate.
• Experience marketing D2C financial products to U.S. customers alongside institutional or partner-distributed products.
• A record of defining differentiated positioning across a connected portfolio and leading go-to-market from market understanding through launch, adoption and post-launch growth.
• Direct ownership of D2C customer-journey improvements and onboarding and lifecycle programs across email and in-product messaging, with measurable gains in activation or retention.
• Exceptional hands-on writing and experience producing sales or partner enablement that improved customer understanding, partner readiness or commercial progress. You can show work you produced personally.
• Strong quantitative and independent judgment, including building useful measurement from incomplete data, and daily fluency with AI tools that improve the speed and quality of your work.

Strongly Preferred

• Experience with institutional financial firms or the platforms that distribute their products.
• Experience marketing financial or developer infrastructure to business and technical buyers.
• Experience with embedded financial products or another partner-distributed business model.

Working at Kamino

You will work directly with the CEO and spend much of your time with Product, Design, and Business Development. Engineering, Risk, and Legal will be important partners when the work requires them. You will also spend meaningful time with the customers and partners using Kamino.

This is a hands-on role with ownership from customer research and writing through GTM and lifecycle programs, rather than responsibility for managing a department, hiring a team or owning a departmental budget.

This is a full-time role based in New York City. We work together in the office four days per week. Kamino may provide immigration sponsorship for an exceptional candidate who meets the experience bar and can work from New York.

The expected annual base salary range for this role is USD $160,000–$200,000. Kamino expects to offer a competitive package consisting of base salary, a performance-based bonus and long-term KMNO participation.

Final terms will reflect the candidate’s relevant experience, skills and agreed scope of the role.

Benefits and applicable employment terms will be documented as part of the formal offer.

Kamino is an equal opportunity employer and is committed to building an inclusive workplace. Kamino does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic protected by applicable law.