Head of Product Marketing & Growth

SOLANA FOUNDATION; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

Kamino is hiring a Head of Product Marketing to own how our products are positioned, brought to market and adopted. You will lead strategy, budget, and team while personally guiding critical research, writing and GTM efforts across direct, institutional and partner-distributed products.

You will define differentiated positioning, equip commercial teams, and work with Product and Design to turn interest into active, retained use, including lifecycle programs and onboarding improvements.

Qualifications

• 8+ years in Product Marketing roles.
• Experience building/scaling a Product Marketing function in a lean company, hiring and leading a team.
• Deep institutional-finance fluency and direct experience with digital assets or onchain markets.
• Experience marketing D2C financial products to U.S. customers alongside institutional or partner-distributed products.
• A track record of defining differentiated positioning across a connected portfolio and leading go-to-market from understanding to launch.
• Direct ownership of D2C customer-journey improvements and onboarding and lifecycle programs with measurable gains.

Responsibilities

• Build and lead Product Marketing. Own the function’s strategy, budget and team while personally leading its most important research, writing and go-to-market work.
• Define how Kamino wins. Turn customer, partner and competitive insight into clear positioning and coherent story across the portfolio.
• Lead product go-to-market. Own launches across direct, institutional and partner-distributed products, from objectives through rollout and adoption.
• Grow direct product use. Improve product discovery and customer journeys; own messaging and lifecycle programs for activation and retention.
• Equip partners and commercial teams. Turn Kamino’s infrastructure into partner-ready propositions with enablement.
• Prove commercial impact. Measure demand, adoption, retention and partner readiness; use results to improve work.

Skills

Product Marketing

Institutional finance

Digital assets

D2C marketing

Go-to-market

Lifecycle programs

Writing

AI tooling

Job description

Kamino is hiring a Head of Product Marketing to own how our products are positioned, brought to market and adopted. You will lead strategy, budget, and team while personally guiding critical research, writing and GTM efforts across direct, institutional and partner-distributed products.

You will define differentiated positioning, equip commercial teams, and work with Product and Design to turn interest into active, retained use, including lifecycle programs and onboarding improvements.