Senior Product Marketing Lead — Hardware & Mobility

Rivian; El Segundo (CA); On-site; USD 125,000 - 166,000; Full time

Benefits offered by this job

401(k) Plan

Employee Stock Purchase Program

Medical Insurance

Paid Time Off

Job summary

Rivian is seeking a Product Marketing Lead to own the story of a key product line, sitting at the intersection of product, design, engineering, brand, and customers. You’ll translate products into narratives and campaigns that move people, defining positioning, and equipping teams who bring them to market.

This high-ownership role requires strategic thinking, cross-functional collaboration, and hands-on delivery to ship compelling stories.

Qualifications

• 10+ years in product marketing, including GTM for complex or consumer-facing products.
• Proven ability to craft positioning and messaging that moves customers.
• Strong strategic instincts with execution capability.
• Excellent written and verbal communication.

Responsibilities

• Own end-to-end product positioning and messaging for your product area.
• Lead go-to-market strategy and execution for new launches across teams.
• Develop deep understanding of customers and competitive landscape.
• Influence roadmap and voice of the customer with product management.
• Create content and tools—value props, launch narratives, demos, key messages.
• Define success metrics and iterate launches based on data and feedback.
• Collaborate with brand and creative partners to keep storytelling authentic.

Skills

Product marketing

Cross-functional leadership

Strategic thinking

Excellent communication

Customer insight

Ambiguity tolerance

Job description

Rivian is seeking a Product Marketing Lead to own the story of a key product line, sitting at the intersection of product, design, engineering, brand, and customers. You’ll translate products into narratives and campaigns that move people, defining positioning, and equipping teams who bring them to market.

This high-ownership role requires strategic thinking, cross-functional collaboration, and hands-on delivery to ship compelling stories.