Senior Product Marketing Lead, Cybersecurity GTM (Remote)

Ladders; EE. UU.; A distancia; USD 245.000 - 265.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible time off

Retirement plan contributions

Healthcare coverage

Parental leave

Remote-friendly environment

Home office support

Descripción de la vacante

Ladders is seeking a Product Marketing Lead to shape positioning, messaging, and go-to-market for cybersecurity offerings serving enterprise and government audiences. This remote role partners with sales, product, and external stakeholders to sharpen market differentiation and translate technical capabilities into customer value.

You will help build and scale the product marketing function, with the opportunity to influence team structure and future hiring, while leading launches and

Formación

• 8+ years of product marketing experience in B2B cybersecurity technology.
• Leadership experience or readiness to hire and manage within the first year.
• Technical fluency in cybersecurity concepts and data.
• Proven ownership of ICP/persona development and messaging frameworks.
• Experience with diverse customer bases, including enterprise and government sectors.
• Demonstrated success leading product launches from strategy to execution.
• Strong written, verbal, and presentation skills.

Responsabilidades

• Define and refine ideal customer profiles and buyer personas.
• Own product positioning and messaging frameworks.
• Lead go-to-market strategy for new product launches.
• Equip sales teams with tools and training needed to effectively sell.
• Engage with the community to capture success stories.
• Manage analyst relations and ensure accurate market positioning.
• Conduct continuous competitive analysis and market research.
• Build the product marketing function and develop a team.

Conocimientos

Product marketing experience

Leadership

Cybersecurity fluency

ICP/persona development

Messaging frameworks

Enterprise/government experience

Launch ownership

Communication skills

Descripción del empleo

Ladders is seeking a Product Marketing Lead to shape positioning, messaging, and go-to-market for cybersecurity offerings serving enterprise and government audiences. This remote role partners with sales, product, and external stakeholders to sharpen market differentiation and translate technical capabilities into customer value.

You will help build and scale the product marketing function, with the opportunity to influence team structure and future hiring, while leading launches and