Cybersecurity Product Marketing Lead

Remote Genie; New York (NY); On-site; USD 180,000 - 200,000; Full time

Benefits offered by this job

Stock options

Health benefits

Unlimited PTO

Parental leave

Tuition reimbursement

Job summary

SecurityScorecard, the global leader in cybersecurity ratings, is seeking a Product Marketing Manager in the United States to own positioning, launches, and how products are sold. You will bridge Product, Sales, and market teams to turn complex cyber risk capabilities into clear, differentiated stories.

You will lead GTM plans for launches, develop sales enablement assets, perform market research, and translate feedback into the product roadmap while partnering with product management and

Qualifications

• 4–7 years of B2B SaaS product marketing experience.
• Experience in cybersecurity, risk, or enterprise software preferred.
• Outstanding writing and storytelling to translate complex concepts.
• Strong competitive analysis and market research skills.
• Ability to influence cross-functionally without direct authority.
• Data-driven mindset with comfort using metrics to guide decisions.

Responsibilities

• Develop positioning, messaging, and value propositions for the platform.
• Lead go-to-market planning and execution for launches and major releases.
• Create sales enablement assets and train sellers and partners.
• Maintain competitive intelligence and update positioning as the market shifts.
• Conduct buyer, persona, and market research to sharpen differentiation.
• Translate customer and analyst feedback into product roadmap inputs.
• Create web, content, and campaign collateral for CISOs and executives.
• Brief industry analysts and support analyst evaluations.
• Define and report on KPIs like launch impact and pipeline influenced.

Skills

B2B SaaS product marketing

Sales enablement

Storytelling & messaging

Competitive analysis

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce

HubSpot

Marketo

Sales enablement platform

Job description

SecurityScorecard, the global leader in cybersecurity ratings, is seeking a Product Marketing Manager in the United States to own positioning, launches, and how products are sold. You will bridge Product, Sales, and market teams to turn complex cyber risk capabilities into clear, differentiated stories.

You will lead GTM plans for launches, develop sales enablement assets, perform market research, and translate feedback into the product roadmap while partnering with product management and