Senior Product Marketing Lead, AI Industry Cloud

salesforce.com, inc.

Seattle (WA)

On-site

USD 143,000 - 217,000

Full time

14 days+
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Job summary

Salesforce is seeking an Industry Product Marketing Manager to drive GTM strategies for Industry Cloud products and translate product functionality into differentiated customer value with AI-enabled content and events. You will collaborate with Product GMs, Managers, and Sales to shape positioning, messaging, and compelling narratives that accelerate adoption.

The role emphasizes AI-driven content programs, editorial oversight, and scalable content creation while maintaining brand and legal

Qualifications

  • 5+ years of product marketing or related SaaS experience.
  • Ability to translate market needs into product positioning and GTM strategy.
  • Experience launching products globally and scaling them into mature businesses.
  • Strong written and verbal communication, with executive presentation experience.

Responsibilities

  • Set the vision and narrative for Industry Clouds to drive awareness and adoption.
  • Lead AI-enabled content programs and first-draft messaging with editorial review.
  • Collaborate with customers, account teams, and events to showcase customer success stories.
  • Develop cohesive go-to-market plans and launches for Salesforce Industry Cloud.
  • Lead cross-functional initiatives across marketing, product, and sales.
  • Ensure content governance and brand/ legal standards for AI-generated materials.

Skills

Industry product marketing
AI tools familiarity
Cross-functional leadership
Go-to-market strategy
Storytelling & messaging

Tools

Salesforce CRM
Gemini
NotebookLM
Claude
WriterAI
Slackbot
Agentforce

Job description

Salesforce is seeking an Industry Product Marketing Manager to drive GTM strategies for Industry Cloud products and translate product functionality into differentiated customer value with AI-enabled content and events. You will collaborate with Product GMs, Managers, and Sales to shape positioning, messaging, and compelling narratives that accelerate adoption.

The role emphasizes AI-driven content programs, editorial oversight, and scalable content creation while maintaining brand and legal

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