AI-Driven Industry Product Marketing Leader

salesforce.com, inc.; Atlanta (GA); On-site; USD 143,000 - 217,000; Full time

Benefits offered by this job

401(k)

Employee stock purchase plan

Job summary

Salesforce is seeking an Industry Product Marketing Manager to drive awareness and adoption of Industry Cloud products, shaping positioning, messaging, and go-to-market strategy in partnership with product GMs, managers, and sales.

You will leverage AI tools to accelerate content, collaborate across teams, and lead events, demonstrations, and thought leadership initiatives, ensuring differentiation and customer relevance.

Qualifications

• 5+ years of product marketing or related SaaS experience.
• Translate market needs into product positioning and GTM strategy.
• Experience launching products globally and scaling them.
• Ability to lead through influence and manage competing priorities.
• Familiarity with AI tools and governance for content.
• Strong executive-level communication and presentation skills.

Responsibilities

• Set vision and industry-level narrative driving awareness and adoption.
• Refine messaging using AI-driven market signals and competitive intelligence.
• Lead go-to-market strategy for Salesforce Industry Cloud products.
• Collaborate with customers and account teams to share success stories at events and webinars.
• Oversee AI-assisted content programs and editorial direction.
• Partner with events, field marketing, and product teams to scale launches.

Skills

Lead through influence

AI tools familiarity

Executive-level presentation

Cross-functional collaboration

Strategic storytelling

Tools

Gemini

NotebookLM

Claude

WriterAI

Slackbot

Agentforce

Job description

Salesforce is seeking an Industry Product Marketing Manager to drive awareness and adoption of Industry Cloud products, shaping positioning, messaging, and go-to-market strategy in partnership with product GMs, managers, and sales.

You will leverage AI tools to accelerate content, collaborate across teams, and lead events, demonstrations, and thought leadership initiatives, ensuring differentiation and customer relevance.