Senior Product Marketing Lead, 3‑Motion GTM

Mercury; San Francisco (CA); On-site; USD 187,000 - 260,000; Full time

Benefits offered by this job

Equity/stock options

Competitive benefits

Equal opportunity employer

Job summary

Mercury is seeking a go-to-market leader to align product-led, sales-led, and partner-led motions with a data-driven strategy. You will own end-to-end GTM strategy across three growth motions and lead a team of product and partner marketers to deliver integrated campaigns.

You will partner with growth product and sales leadership, develop shared value props, map customer journeys, and track PMM metrics from activation to advocacy, shaping pricing, roadmap decisions, and cross-functional

Qualifications

• 10 years of B2B product marketing with full GTM ownership.
• Experience in product-led, sales-led, and partner-led programs.
• Strong messaging and positioning craft.
• Revenue-minded with data-driven decision making.
• Collaboration with sales leadership on messaging.
• Ability to lead cross-functional initiatives without direct authority.

Responsibilities

• Own end-to-end GTM strategy across three growth motions.
• Manage and grow product and partner marketing teams.
• Define customer journeys and value propositions across motions.
• Partner with growth product org on funnel and virality.
• Collaborate with sales on messaging, playbooks.
• Lead partner marketing strategy with partnerships team.
• Conduct customer and market research to inform strategy.
• Define and track PMM metrics from activation to advocacy.

Skills

GTM strategy

Team leadership

Messaging craft

Data-driven

Cross-functional

Tools

Amplitude

Hex

Metabase

SQL

Job description

Mercury is seeking a go-to-market leader to align product-led, sales-led, and partner-led motions with a data-driven strategy. You will own end-to-end GTM strategy across three growth motions and lead a team of product and partner marketers to deliver integrated campaigns.

You will partner with growth product and sales leadership, develop shared value props, map customer journeys, and track PMM metrics from activation to advocacy, shaping pricing, roadmap decisions, and cross-functional