Senior Product Marketing & Enablement Lead (Remote)

Ignite Reading; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Employee Stock Options

Medical, Dental, and Vision plans

401(k) retirement plan with company0"

Voluntary Life Insurance

Job summary

Ignite Reading is seeking a Product Marketing and Sales Enablement Manager who owns how our programs are positioned to sales, partners, and districts, ensuring the story can be repeated with confidence. This role blends product marketing with sales enablement to drive growth across state campaigns and demand-generation needs.

The ideal candidate is a broad generalist, comfortable moving between sales enablement, product marketing, and customer marketing in a fully remote environment,

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4–7 years of experience in product marketing, sales enablement, go-to-market, or a related B2B SaaS / education technology role.
• Experience partnering directly with sales teams and supporting a consultative sales motion.
• Strong writing and storytelling skills, with the ability to simplify complex products into clear customer value.
• Experience building sales collateral, launch plans, and enablement programs.

Responsibilities

• Quarterback incoming requests from the sales team and act as their day-to-day point of contact.
• Serve as the direct liaison to Partnerships, keeping sales informed of new developments.
• Create and maintain sales collateral with a graphic designer: pitch decks, one-pagers, case studies, battlecards, state one-pagers, and objection-handling guides.
• Manage the sales content library and ensure materials stay current.
• Embed in product, engineering, academics, and CX meetings to stay close to what's shipping and what customers are telling us.
• Lead product launches and go-to-market readiness across Marketing, Sales, and Customer Success.
• Own state-specific campaigns day to day, supporting the company's targeted state growth strategy.
• Develop customer testimonials and proofs points; produce a newsletter for current customers and prospects.
• Act as a key partner to Sales, Partnerships, Product, Engineering, Academics, and Customer Success, translating what's shipping into enablement plans.
• Draft or update decks, battlecards, email templates, and case studies.

Skills

Sales enablement

Product marketing

Go-to-market

Storytelling

Content creation

Cross-functional collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

HubSpot

Asana

Google Workspace

Slack

Job description

Ignite Reading is seeking a Product Marketing and Sales Enablement Manager who owns how our programs are positioned to sales, partners, and districts, ensuring the story can be repeated with confidence. This role blends product marketing with sales enablement to drive growth across state campaigns and demand-generation needs.

The ideal candidate is a broad generalist, comfortable moving between sales enablement, product marketing, and customer marketing in a fully remote environment,