Senior Product Manager, Subscription Growth & Monetization

United States Digital Space LLC; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Strava is seeking a Senior Product Manager to lead and improve the subscription experience across the company. You will shape and run our conversion and monetization strategy, running fast-paced experiments to increase subscriber growth and retention.

You will own the strategy for how users discover and experience the company's full value, working closely with engineering, design, data, research, and marketing to optimize the holistic journey.

Qualifications

• 5+ years of experience managing global subscription products and conversion funnels.
• Strong analytical skills with hands-on experimentation and A/B testing.
• Calm, adaptable operator who thrives amidst rapid change.
• Action-oriented mindset with the ability to prioritize and balance UX with revenue impact.
• Clear communication to build consensus across teams.

Responsibilities

• Own the subscription strategy and roadmap to drive conversion and retention.
• Design and run rigorous experiments to understand drivers of purchase across the funnel.
• Collaborate with engineering, design, data, research, and marketing to deliver high-quality experiences.
• Track core subscription health metrics (conversion, churn, renewals, LTV).
• Communicate experimentation strategy and results to peers and leadership.

Skills

Subscription product mgmt

A/B testing

Analytical skills

Cross-functional collaboration

Communication

Job description

Strava is seeking a Senior Product Manager to lead and improve the subscription experience across the company. You will shape and run our conversion and monetization strategy, running fast-paced experiments to increase subscriber growth and retention.

You will own the strategy for how users discover and experience the company's full value, working closely with engineering, design, data, research, and marketing to optimize the holistic journey.