Senior Product Manager, Shared Hosting

Web.com Canada, Inc.; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Bluehost is seeking a Senior Product Manager to own the strategy and roadmap for our shared hosting platform. You will drive retention-focused initiatives across the customer journey—from provisioning to renewal—while aligning with engineering and executive leadership to deliver measurable improvements.

You will lead with a data-driven mindset, working on reducing churn, improving the renewal experience, and modernizing the hosting management interface to provide a reliable, scalable platform

Responsibilities

• Own the strategy and roadmap for the shared hosting platform across brands and align with engineering and leadership.
• Diagnose retention issues across first-term and renewal-term churn, and implement a data-driven roadmap to improve renewals.
• Improve provisioning, onboarding, domain connection, and first-session experience to reduce churn.
• Modernize hosting management UX, including migration from legacy tooling, while maintaining continuity for existing customers.
• Collaborate with pricing, billing, and lifecycle marketing to make renewal value-driven and transparent.

Job description

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

Shared hosting is the foundation of our business. It is where most of our customers begin, where millions of small businesses and creators keep their websites running every day, and where the durability of our relationship with them is decided. This is not a greenfield product - it is a large, mature, revenue-critical platform with real customers, real constraints, and enormous leverage in every point of retention we earn back.

We are looking for a Senior Product Manager to own the strategy and roadmap for our shared hosting platform, with a clear mandate: make the experience after purchase so good that customers stay.

Most of the hosting industry competes on the first 60 seconds - the price on the landing page. We intend to win on everything that happens afterward: how quickly a customer gets a working site, how rarely they need to contact support, how confidently they understand what they are paying for, and whether they renew. You will own that journey end to end, and you will be measured on retention, not on shipped features.

This is a role for a product manager who is energized rather than intimidated by a large legacy platform, who reads support transcripts for fun, and who understands that in a high-volume, low-ARPU business, a one-point improvement in renewal rate is worth more than most new products.

What you'll do & how you'll make your mark.

Own the strategy and roadmap

• Define and own the multi-quarter vision, strategy, and roadmap for the shared hosting platform across brands, and get real alignment on it from engineering through executive leadership.
• Make explicit, defensible prioritization calls about where we invest - and where we deliberately do not - in a portfolio with more legitimate demands than capacity.
• Build the business cases that unlock investment: sizing, cohort impact modeling, and a credible view of payback.

Own retention as a product problem

• Diagnose churn properly. Separate first-term churn from renewal-term churn, voluntary from involuntary, price-driven from experience-driven - then build a roadmap that attacks the largest addressable causes rather than the loudest ones.
• Fix the renewal moment. Introductory-to-renewal price transitions are the single largest churn event in this industry. Partner with pricing, billing, and lifecycle marketing to make renewal transparent, well-timed, and defensible on value rather than surprising.
• Recover involuntary churn. Own the product surface of failed payments, expiring cards, dunning, and reactivation - some of the highest-ROI work available on a subscription base this size.
• Reduce refund and cancellation rate inside the money-back guarantee window by finding and removing the specific early-life failures that cause it.

Own the customer experience end to end

• Compress time-to-first-published-site. Own provisioning, onboarding, domain connection, and the first-session experience. Every day between purchase and a live site is a day of churn risk.
• Modernize the control panel experience. Shape the customer-facing evolution of our hosting management experience - including the migration path off cPanel-era tooling - with usability and continuity for existing customers as first-order constraints, not afterthoughts.
• Attack support contact drivers. Partner with Customer Care to identify the top reasons customers contact us - DNS and domain confusion, email deliverability, performance complaints, malware remediation, billing questions, migration failures - and convert contact-rate reduction into a funded product roadmap. Lower contact rate and higher satisfaction are the same work done well.
• Make performance and reliability legible. Customers experience uptime and speed through their own site and through what we tell them. Own the customer-facing side of incidents, status, diagnostics, and resource limits.

Operate with rigor

• Define the metric tree for the platform and instrument it. Partner with data science on cohort analysis, survival curves, and driver models so that the team argues from evidence rather than anecdote.
• Run a disciplined experimentation program - with enough statistical honesty to kill your own ideas.
• Maintain a genuine voice-of-customer practice: recurring customer interviews, support transcript and ticket mining, NPS and CSAT verbatim analysis, and session review. Bring that evidence into every prioritization conversation.
• Watch the competitive set closely - GoDaddy, SiteGround, Hostinger, IONOS, WP Engine - as well as substitution pressure from website and commerce SaaS platforms, and translate what you learn into strategy rather than feature copying.

Lead without authority

Partner daily with engineering, design,