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Bluehost, part of Newfold Digital, is seeking a Senior Product Manager to own the strategy and roadmap for the shared hosting platform. You will drive the post-purchase journey, focusing on faster site handoff, fewer support touches, clearer billing, and higher renewal rates.
You will collaborate with Customer Care, engineering, data science, and brand teams to align incentives, measurements, and outcomes, while shaping a scalable, retention-driven product strategy.
Who We Are At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
Shared hosting is the foundation of our business. It is where most of our customers begin, where millions of small businesses and creators keep their websites running every day, and where the durability of our relationship with them is decided. This is not a greenfield product — it is a large, mature, revenue-critical platform with real customers, real constraints, and enormous leverage in every point of retention we earn back.
We are looking for a Senior Product Manager to own the strategy and roadmap for our shared hosting platform, with a clear mandate: make the experience after purchase so good that customers stay.
We intend to win on everything that happens afterward: how quickly a customer gets a working site, how rarely they need to contact support, how confidently they understand what they are paying for, and whether they renew. You will own that journey end to end, and you will be measured on retention, not on shipped features.
This is a role for a product manager who is energized rather than intimidated by a large legacy platform, who reads support transcripts for fun, and who understands that in a high-volume, low-ARPU business, a one-point improvement in renewal rate is worth more than most new products.
Define and own the multi-quarter vision, strategy, and roadmap for the shared hosting platform across brands, and get real alignment on it from engineering through executive leadership.
Own the customer experience end to end
Compress time-to-first-published-site. Every day between purchase and a live site is a day of churn risk.
Shape the customer-facing evolution of our hosting management experience — including the migration path off cPanel-era tooling — with usability and continuity for existing customers as first-order constraints, not afterthoughts.
Partner with Customer Care to identify the top reasons customers contact us — DNS and domain confusion, email deliverability, performance complaints, malware remediation, billing questions, migration failures — and convert contact-rate reduction into a funded product roadmap. Make performance and reliability legible. Customers experience uptime and speed through their own site and through what we tell them. Own the customer-facing side of incidents, status, diagnostics, and resource limits.
Define the metric tree for the platform and instrument it. Partner with data science on cohort analysis, survival curves, and driver models so that the team argues from evidence rather than anecdote.
Maintain a genuine voice-of-customer practice: recurring customer interviews, support transcript and ticket mining, NPS and CSAT verbatim analysis, and session review. Watch the competitive set closely — GoDaddy, SiteGround, Hostinger, IONOS, WP Engine — as well as substitution pressure from website and commerce SaaS platforms, and translate what you learn into strategy rather than feature copying.
Work across Customer Care, Trust & Safety, infrastructure and SRE, billing, monetization, lifecycle marketing, data science, and multiple brand teams — none of whom report to you, all of whom you need.
You will be accountable for a defined set of platform metrics, expected to include:
5+ years in product management, including meaningful time on a self-serve subscription product at consumer or SMB scale.
You have your own independent point of view on why customers leave, grounded in data and in direct customer and frontline contact — not inherited from the existing narrative. We’re proud of our culture of diversity and inclusion. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.
We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers.
The target compensation range for this position is $140,000 to $170,000 annually.
Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions.
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Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.