Senior Product Manager, Programmatic Ad Exchange

Roku; New York (NY); On-site; USD 119,000 - 265,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Senior Product Manager to lead supply integrations within its advertising product organization. You will own the end-to-end process of onboarding publisher partners into Roku's ecosystem, working to standardize and streamline those integrations while supporting the unique requirements each partner brings.

You will collaborate with engineering, data science, sales, partnerships, and executives to build a programmatic exchange that powers Roku's advertising platform, driving

Qualifications

• 4+ years of product management experience, with at least 2 years in an RTB-enabled ad technology company
• Experience working at a CTV publisher or CTV platform in platform or publisher integrations
• Understanding of RTB and exchange dynamics

Responsibilities

• Partner with publisher and operations teams internally and publisher partners externally to identify efficient and innovative ways to bring inventory into Roku's ecosystem
• Shape how ad innovations such as interactive ads, pause ads, and native formats extend to publisher partners
• Analyze publisher signals that monetize effectively and collaborate with partners to provide or enhance those signals using internal systems and external partnerships
• Build metrics that communicate partner success and ensure the right outcomes are being measured
• Develop a long-term partner roadmap aligned with company objectives and informed by partner success and roadmaps
• Collaborate with colleagues to understand and improve how the exchange handles and optimizes impressions
• Own experimentation execution for pricing and routing changes, with clear measurement of impact on fill rate, CPM, latency, revenue, and user experience
• Model and forecast supply-demand elasticity by inventory segment to inform pricing and packaging strategy

Skills

Product management

RTB ad tech

Cross-functional collaboration

CTV programmatic

Education

Technical educational background

Job description

Roku is seeking a Senior Product Manager to lead supply integrations within its advertising product organization. You will own the end-to-end process of onboarding publisher partners into Roku's ecosystem, working to standardize and streamline those integrations while supporting the unique requirements each partner brings.

You will collaborate with engineering, data science, sales, partnerships, and executives to build a programmatic exchange that powers Roku's advertising platform, driving