Senior Product Manager, Patient Outreach and Communications

Lensa; Irvine (CA); On-site; USD 123,000 - 174,000; Full time

Job summary

A leading healthcare company seeks a Senior Product Manager for Patient Outreach and Communications. This role involves executing outreach strategies and managing patient engagement, crucial for enhancing the care received by post-TAVR patients. Candidates should have a solid track record in healthcare marketing and strong project management skills.

Qualifications

• 8 years of experience with Bachelor's or 6 years with Master's.
• Strong desire to interact with elderly patients.
• Experience in healthcare marketing preferred.

Responsibilities

• Lead outreach programs and multi-channel engagement strategies.
• Manage and scale Patient Omnichannel CRM for tailored messaging.
• Coordinate public awareness and PR initiatives.

Skills

Customer service

Interpersonal communication

Project management

Storytelling

Education

Bachelor's Degree or Equivalent in a related field

Master's Degree or equivalent in a related field

Tools

CRM platforms

Microsoft Office Suite

Job description

Senior Product Manager, Patient Outreach and Communications

Senior Product Manager, Patient Outreach and Communications

1 day ago Be among the first 25 applicants

Lensa partners with DirectEmployers to promote this job for Edwards Lifesciences.

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our

Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

** Please note, this role requires you to be onsite Monday - Friday **

How You'll Make An Impact

• Lead the strategy and execution of post-procedure outreach programs, from ideation and messaging to delivery and performance tracking
• Develop multi-channel engagement strategies (email, phone, SMS, print, video) that help post-TAVR patients navigate recovery and long-term care
• Manage and scale the Patient Omnichannel CRM, ensuring tailored messaging and robust segmentation to drive meaningful touchpoints and program performance.
• Collect and analyze patient feedback and behavior data to inform campaign improvements, optimize patient experience, and report on ROI.
• Manage the Edwards Patient Community and Patient Advisory Council, identifying and elevating key patient voices across marketing, education, and engagement efforts.
• Develop and support patient opinion leaders to represent the voice of the patient in initiatives such as clinical trial recruitment, testimonial campaigns, speaker programs, and internal strategy sessions.
• Lead patient-facing communications, ensuring a high level of customer service and empathy, particularly when engaging older patient populations.
• Serve as the project manager for public awareness and PR initiatives, leading cross-functional teams and agency partners to deliver integrated campaigns that inform and inspire.
• Coordinate national awareness campaigns, patient-facing content launches, community activations, and earned media opportunities.
• Source compelling patient testimonials from across the U.S. to support marketing, PR, and educational initiatives.
• Manage the end-to-end production of video and written content, from initial interviews through scripting, filming, editing, and approvals.
• Build and maintain a centralized library of patient stories and visual content for multi-channel use across platforms and audiences.
• Manage budgets related to post-procedure initiatives, public awareness campaigns, patient video production, and PR programming.
• Ensure all patient interactions and data usage adhere to HIPAA and internal compliance guidelines.
  
  

What You'll Need (Required)

• Bachelor's Degree or Equivalent in a related field with 8 years of previous work experience OR Master's Degree or equivalent in a related field with 6 years of previous rework experience
  
  

What Else We Look For (Preferred)

• Experience in healthcare marketing, patient engagement, and/or direct-to-patient communications
• Strong desire and ability to interact directly with an elderly patient population, with strong customer service and interpersonal communication skills
• Previous experience in Direct-to-Patient or Direct-to Consumer
• Experience with CRM platforms and omnichannel marketing strategies
• Proven track record in storytelling, video content creation, and working directly with patients and families
• Strong project management and budget management capabilities
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Strict attention to detail
• Ability to manage competing priorities in a fast-paced environment
  
  

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $123,000 to $174,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Lensa by 2x

Get notified about new Senior Product Manager jobs in Irvine, CA.

Newport Beach, CA $113,000.00-$158,000.00 1 week ago

Irvine, CA $87,317.00-$121,409.00 1 week ago

Sr. Product Manager - Smart Home - Smart Door Lock

Irvine, CA $140,000.00-$180,000.00 1 week ago

Fountain Valley, CA $107,800.00-$154,000.00 1 week ago

Irvine, CA $80,000.00-$100,000.00 4 weeks ago

Sr. Product Manager - Smart Home - Home Energy Systems

Irvine, CA $142,000.00-$222,000.00 2 days ago

Staff Product Manager, Inventory Management

Irvine, CA $140,000.00-$150,000.00 5 days ago

Senior Staff Product Manager, Programmatic Buying Optimization

Irvine, CA $187,000.00-$277,000.00 4 days ago

Sr. Product Manager & BD (3rd party & ISP Customers)

Irvine, CA $140,000.00-$180,000.00 1 month ago

Sr. Product Manager & BD (3rd party & ISP Customers)

Irvine, CA $140,000.00-$180,000.00 2 weeks ago

Principal Product Manager, Knowledge Management, Core Device Software

Principal Product Manager, Marketing Data Solutions

Irvine, CA $112,700.00-$160,000.00 6 days ago

Senior Product Manager, Patient Outreach and Communications

Product Manager – Smart Asset Platform (AI & Fleet Management)

Norco, CA $85,000.00-$115,000.00 3 weeks ago

Irvine, CA $121,000.00-$230,000.00 4 days ago

Product Manager – Smart Asset Platform (AI & Fleet Management)

Data Analytics Product Owner (Remote in California)

Santa Ana, CA $109,700.00-$146,200.00 1 month ago

Sr. Product Manager- Treasury Management Payments

Santa Ana, CA $126,100.00-$168,125.00 1 month ago

Product Operations Lead | Irvine Spectrum

Long Beach, CA $125,400.00-$179,300.00 2 weeks ago

East Irvine, CA $121,000.00-$230,000.00 6 days ago

Data Analytics Product Owner (Remote in California)

Santa Ana, CA $109,700.00-$146,200.00 1 month ago

Temporary Sr Product Owner, IT Enterprise Applications - Salesforce

Irvine, CA $150,000.00-$194,000.00 1 week ago

Long Beach, CA $125,400.00-$179,300.00 2 weeks ago

Knowledge Management Solutions Product Manager

Orange County, CA $135,000.00-$155,000.00 1 week ago

Irvine, CA $100,000.00-$115,000.00 1 month ago

Irvine, CA $113,300.00-$147,500.00 5 days ago

Tustin, CA $170,000.00-$225,000.00 1 day ago

Senior Product Marketing Manager, Business Networking

Irvine, CA $130,000.00-$210,000.00 4 days ago

Irvine, CA $110,000.00-$140,000.00 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.