Senior Product Manager, Patient Outreach and Communications

Edwards Lifesciences; Irvine (CA); On-site; USD 123,000 - 174,000; Full time

Job summary

Join a forward-thinking company dedicated to transforming patient care through innovative heart valve solutions. This role focuses on leading post-procedure outreach programs and developing multi-channel engagement strategies to support patients navigating their recovery. You will manage the Patient Omnichannel CRM, ensuring tailored messaging that resonates with patients. Collaborate with cross-functional teams to create impactful campaigns and build lasting relationships with patients. If you are passionate about healthcare marketing and eager to make a difference in patients' lives, this is the perfect opportunity for you.

Benefits

Competitive Salaries

Performance-Based Incentives

Variety of Benefits Programs

Qualifications

• 8+ years of experience in healthcare marketing or related fields.
• Strong customer service skills, especially with elderly populations.

Responsibilities

• Lead post-procedure outreach programs and manage patient communications.
• Develop multi-channel engagement strategies for patient recovery.

Skills

Healthcare Marketing

Patient Engagement

Direct-to-Patient Communications

Project Management

Budget Management

Storytelling

Interpersonal Communication

Attention to Detail

Education

Bachelor's Degree in Related Field

Master's Degree in Related Field

Tools

CRM Platforms

Microsoft Office Suite

Job description

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our

Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

** Please note, this role requires you to be onsite Monday - Friday **

How you'll make an impact:

• Lead the strategy and execution of post-procedure outreach programs, from ideation and messaging to delivery and performance tracking
• Develop multi-channel engagement strategies (email, phone, SMS, print, video) that help post-TAVR patients navigate recovery and long-term care
• Manage and scale the Patient Omnichannel CRM, ensuring tailored messaging and robust segmentation to drive meaningful touchpoints and program performance.
• Collect and analyze patient feedback and behavior data to inform campaign improvements, optimize patient experience, and report on ROI.
• Manage the Edwards Patient Community and Patient Advisory Council, identifying and elevating key patient voices across marketing, education, and engagement efforts.
• Develop and support patient opinion leaders to represent the voice of the patient in initiatives such as clinical trial recruitment, testimonial campaigns, speaker programs, and internal strategy sessions.
• Lead patient-facing communications, ensuring a high level of customer service and empathy, particularly when engaging older patient populations.
• Serve as the project manager for public awareness and PR initiatives, leading cross-functional teams and agency partners to deliver integrated campaigns that inform and inspire.
• Coordinate national awareness campaigns, patient-facing content launches, community activations, and earned media opportunities.
• Source compelling patient testimonials from across the U.S. to support marketing, PR, and educational initiatives.
• Manage the end-to-end production of video and written content, from initial interviews through scripting, filming, editing, and approvals.
• Build and maintain a centralized library of patient stories and visual content for multi-channel use across platforms and audiences.
• Manage budgets related to post-procedure initiatives, public awareness campaigns, patient video production, and PR programming.
• Ensure all patient interactions and data usage adhere to HIPAA and internal compliance guidelines.

What you'll need (Required):

• Bachelor's Degree or Equivalent in a related field with 8 years of previous work experience OR Master's Degree or equivalent in a related field with 6 years of previous rework experience

What else we look for (Preferred):

• Experience in healthcare marketing, patient engagement, and/or direct-to-patient communications
• Strong desire and ability to interact directly with an elderly patient population, with strong customer service and interpersonal communication skills
• Previous experience in Direct-to-Patient or Direct-to Consumer
• Experience with CRM platforms and omnichannel marketing strategies
• Proven track record in storytelling, video content creation, and working directly with patients and families
• Strong project management and budget management capabilities
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Strict attention to detail
• Ability to manage competing priorities in a fast-paced environment

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $123,000 to $174,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Applications will be accepted while this position is posted on our Careers website.