Senior Product Manager - NPI & Growth in Hardware

Grass America Inc.; Kernersville (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Grass America Inc. is seeking a Product Manager to own product categories from concept to phase-out, lead New Product Introductions, and align roadmaps with customer and market goals.

You will conduct market research, translate feedback into requirements, and develop pricing and profitability analyses. Collaboration with Sales, Operations, and Marketing will be key to launching and sustaining profitable products.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• Minimum 5 years in Product Management, Product Development, Engineering, Marketing, or related role.
• Proven success leading cross-functional projects and New Product Introduction initiatives.
• Strong analytical, organizational, and project management skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to influence and lead teams without direct authority.

Responsibilities

• Manage assigned product categories through the full lifecycle from concept to phase-out.
• Lead New Product Introduction projects from ideation through launch.
• Develop and maintain product roadmaps aligned with customer, market, and business objectives.
• Conduct market research, competitive analysis, and customer engagement to identify growth opportunities.
• Gather and translate customer feedback into product requirements and business opportunities.
• Develop business cases, pricing strategies, and profitability analyses for new and existing products.
• Monitor product performance, sales, margins, and market trends to optimize portfolio results.
• Collaborate with Sales, Product Development, Operations, Supply Chain, and Marketing to execute product strategies.
• Support launches through training, customer presentations, marketing, and sales enablement; act as primary product expert for customers and partners; represent Grass America at events; track KPIs and drive improvements.

Skills

Cross-functional leadership

Analytical thinking

Communication

Influence without authority

Project management

Education

Bachelor's degree in Business, Marketing, Engineering, or related field

Tools

ERP

CRM

PLM

Job description

Grass America Inc. is seeking a Product Manager to own product categories from concept to phase-out, lead New Product Introductions, and align roadmaps with customer and market goals.

You will conduct market research, translate feedback into requirements, and develop pricing and profitability analyses. Collaboration with Sales, Operations, and Marketing will be key to launching and sustaining profitable products.