Marketing Manager - Alia

Dotdigital; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Parental leave

Medical cover

Paid sick leave

Dotdigital day

Share reward

Wellbeing reward

MyPossibleSelf membership

Wellbeing Days

Loyalty reward

Policy support

Job summary

Dotdigital is seeking a Marketing Manager to help scale Alia’s visibility and drive growth across content, social, lifecycle, partner, and product marketing channels.

You will manage social media, content creation, and support product launches with cross‑functional teams, while tracking performance and optimising campaigns for impact.

Qualifications

• Experience managing social media for a brand across planning, writing, publishing, and reporting.
• Interest in ecommerce, Shopify, AI, or marketing technology.
• Excellent organizational skills with the ability to manage multiple priorities and deadlines.
• A self-starter who takes ownership, pays attention to detail, and thrives in a fast‑paced, collaborative environment.
• A creative eye for design and a strong understanding of brand consistency.
• 2–3 years of experience in B2B SaaS, ecommerce, or digital marketing.
• An analytical mindset with the ability to interpret campaign performance data and identify opportunities for optimisation and growth.
• Strong writing and communication skills across multiple channels and formats.
• Experience using marketing tools such as HubSpot, Webflow, Canva, Figma, or similar platforms.

Responsibilities

• Manage Alia’s social media presence, including content planning, copywriting, publishing, community engagement, and performance reporting.
• Create content across blogs, social media, sales enablement materials, and other marketing channels.
• Support product launches by coordinating messaging, campaign assets, website updates, and cross‑functional execution.
• Execute integrated marketing campaigns across content, partner, lifecycle, and product marketing initiatives.
• Plan and execute partner marketing initiatives, including webinars, co‑marketing campaigns, and strategic partnerships.
• Build and optimise lifecycle marketing campaigns that improve customer engagement and product adoption.
• Track campaign performance, analyse results, and identify opportunities for optimisation and growth.

Skills

Social media management

Content planning

Copywriting

Publishing

Reporting

Brand consistency

Analytical mindset

Written communications

Cross-channel marketing

Marketing tools usage

Team collaboration

Tools

HubSpot

Webflow

Canva

Figma

Job description

Responsibilities

• We’re hiring a Marketing Manager to help scale Alia’s visibility and growth. You’ll play a hands‑on role in bringing campaigns to life across content, social media, lifecycle marketing, partner marketing, product launches, and more
• This is a great opportunity for someone who wants broad exposure to B2B SaaS marketing while making a meaningful impact at a fast‑growing company
• We’re looking for someone who is proactive, curious, and detail‑oriented. If you thrive in a fast‑paced environment and want to grow alongside a hardworking, ambitious team, we’d love to meet you
• Manage Alia’s social media presence, including content planning, copywriting, publishing, community engagement, and performance reporting
• Create content across blogs, social media, sales enablement materials, and other marketing channels
• Support product launches by coordinating messaging, campaign assets, website updates, and cross‑functional execution
• Execute integrated marketing campaigns across content, partner, lifecycle, and product marketing initiatives
• Plan and execute partner marketing initiatives, including webinars, co‑marketing campaigns, and strategic partnerships
• Build and optimise lifecycle marketing campaigns that improve customer engagement and product adoption
• Track campaign performance, analyse results, and identify opportunities for optimisation and growth

Qualifications

• Experience managing social media for a brand, including content planning, copywriting, publishing, and reporting
• An interest in ecommerce, Shopify, AI, or marketing technology is a plus
• Excellent organisational skills, with the ability to manage multiple priorities and deadlines
• A self-starter who takes ownership, pays attention to detail, and thrives in a fast‑paced, collaborative environment
• A creative eye for design and a strong understanding of brand consistency
• 2–3 years of experience in B2B SaaS, ecommerce, or digital marketing
• An analytical mindset, with the ability to interpret campaign performance data and identify opportunities for optimisation and growth
• Strong writing and communication skills, with experience creating content across multiple channels
• Experience using marketing tools such as HubSpot, Webflow, Canva, Figma, or similar platforms

Benefits

• Parental leave: Having a child is one of the biggest moments of your life and whether you’re a mum or dad, we understand the importance the time off work gives you to bond with your family. That’s why we offer an enhanced paternity, maternity and adoption leave policy for new parents.
• Medical cover: We offer medical insurance in all our global locations for our employees to feel reassured and offer options to look after their health and feel supported.
• Paid sick leave: When you’re unwell, you don’t want the added worry of whether you’re going to be paid for time off. That’s why we offer a company paid sick leave policy to support you when you need it.
• Dotdigital day: On top of your annual leave allowance and the holiday closedown period, we give you an extra day’s paid leave per year to use as you wish. It could be a day off on your birthday or a family birthday, a day to move house, or an opportunity to take advantage of the sunny weather!
• Share reward: Those who qualify may be granted a number of share options at no cost to themselves with the option to exercise these shares in the future.
• Wellbeing reward: Everyone has different ways of keeping themselves happy and healthy – the wellbeing reward is a flexible benefit that you can use towards an activity, hobby or membership.
• MyPossibleSelf: We recognise the importance of having on hand mental health and wellbeing support when you need it most. That is why we have a MyPossibleSelf wellbeing app membership for all Dotdigital employees.
• Wellbeing Days: As part of our continued support of employee wellbeing we want to provide you with time to support family, dependents, yourselves, and worthy causes.
• Loyalty reward: We’re proud to have employees who’ve been with the company since day dot and we believe loyalty is definitely something worth celebrating. So, for your first 5 years of service, and every additional 5 years’ service beyond that, have dinner and drinks on us.
• Specific policies to support our employees: There may be times where your personal circumstances can be challenging and mean you require some additional support from us. That is why we have internal policies on Bereavement, Babyloss, Menopause and Fertility Support to ensure you feel supported during this time.