Marketing Manager

Alia; New York (NY); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Growth opportunities

Job summary

Alia is seeking a Marketing Manager to scale visibility and growth for a fast-growing B2B SaaS brand. You’ll own campaigns across content, social media, lifecycle marketing, partner marketing, and product launches, with hands-on ownership and cross-functional collaboration.

The role emphasizes proactive, detail-oriented work in a fast-paced environment. Based in Chelsea, NY, this hybrid position offers growth opportunities as the company scales after acquisition.

Qualifications

• Experience in B2B SaaS, ecommerce, or digital marketing.
• Strong writing and communication skills across multiple channels.
• Experience managing social media for a brand with reporting.
• Strong organizational skills with the ability to manage multiple priorities.
• A creative eye for design and brand consistency.
• Analytical mindset with the ability to interpret campaign performance.
• Self-starter who takes ownership, pays attention to detail, and thrives in a fast-paced, collaborative environment.
• Interest in ecommerce, Shopify, AI, or marketing technology is a plus.

Responsibilities

• Manage Alia’s social media presence including content planning, copywriting, publishing, community engagement, and performance reporting.
• Create content across blogs, social media, sales enablement, and other marketing channels.
• Support product launches by coordinating messaging, campaign assets, website updates, and cross-functional execution.
• Execute marketing campaigns across content, partner, lifecycle, and product marketing initiatives.
• Help plan and execute partner marketing initiatives, including webinars, co-marketing campaigns, and strategic partnerships.
• Help build and optimize lifecycle marketing campaigns that improve customer engagement and product adoption.
• Track campaign performance, analyze results, and identify opportunities for optimization.

Skills

Content creation

Social media management

Copywriting

Analytics

Project management

Communication

Brand consistency

Tools

HubSpot

Webflow

Canva

Figma

Job description

Alia is a popup and engagement platform built for Shopify and e-commerce brands helping merchants grow their email and SMS lists and drive more revenue from their existing traffic. We were bootstrapped to $10M+ ARR and 4,000+ merchant customers before being acquired by Dotdigital, a global marketing automation leader. We’re now scaling as part of a bigger platform, with the speed and hustle of a startup team.

The Role

We’re hiring a Marketing Manager to help scale Alia’s visibility and growth. You'll play a hands-on role in bringing campaigns to life across content, social media, lifecycle marketing, partner marketing, product launches, and more. This is a great opportunity for someone who wants broad exposure to B2B SaaS marketing while making a meaningful impact at a fast-growing company.

We’re looking for someone who is proactive, curious, and detail-oriented. If you thrive in a fast-paced environment and want to grow alongside a hardworking, ambitious team, we'd love to meet you.

What You’ll Do

• Manage Alia’s social media presence including content planning, copywriting, publishing, community engagement, and performance reporting
• Create content across blogs, social media, sales enablement, and other marketing channels
• Support product launches by coordinating messaging, campaign assets, website updates, and cross-functional execution
• Execute marketing campaigns across content, partner, lifecycle, and product marketing initiatives
• Help plan and execute partner marketing initiatives, including webinars, co-marketing campaigns, and strategic partnerships
• Help build and optimize lifecycle marketing campaigns that improve customer engagement and product adoption
• Track campaign performance, analyze results, and identify opportunities for optimization

What We’re Looking For

• Experience in B2B SaaS, ecommerce, or digital marketing
• Strong writing and communication skills with experience creating content across multiple channels
• Experience managing social media for a brand, including content planning, copywriting, publishing, and reporting
• Strong organizational skills with the ability to manage multiple priorities
• A creative eye for design and brand consistency
• Comfortable working with marketing tools such as HubSpot, Webflow, Canva, Figma, or similar platforms
• Analytical mindset with the ability to interpret campaign performance and identify opportunities for improvement
• Self-starter who takes ownership, pays attention to detail, and thrives in a fast-paced, collaborative environment
• Interest in ecommerce, Shopify, AI, or marketing technology is a plus

Compensation & Growth

• $100,000 annual salary
• Medical, dental, and vision coverage
• Room to grow alongside a team that just went through a successful acquisition and is scaling fast
• This is a hybrid role based in the Chelsea, NY.