Senior Product Manager, Marcom Central Platform - Remote

First Citizens Bank; Raleigh (NC); Remote; USD 98,000 - 135,000; Full time

Benefits offered by this job

Benefits program

Job summary

First Citizens Bank is seeking a Senior Product Manager for the Marcom Central platform. This remote role may be hired in CA, NY, MA, or NC, and reports to Marketing Risk Governance and Tools.

You will own the platform, drive adoption, and shape the roadmap with cross-functional partners to maximize business value. The candidate will lead governance, asset lifecycle, analytics, and change management, while collaborating with Marketing, Legal, Compliance, and Technology teams to ensure alignment

Qualifications

• 7-10 years in product management, marketing operations, DAM, or marketing tech.
• Experience managing enterprise software or marketing platforms.
• MBA, master's in PM, or PM certification preferred.

Responsibilities

• Lead all phases of the Marcom Central product lifecycle from strategy to optimization.
• Define and maintain the product roadmap aligned with business objectives.
• Develop business requirements, user stories, and functional specs.
• Serve as the primary business owner and SME for Marcom Central.
• Govern platform governance, taxonomy standards, metadata frameworks, and asset lifecycle processes.
• Monitor adoption and engagement metrics to drive continuous improvement.
• Partner with Marketing, Sales, Compliance, Legal, Technology, and Operations.
• Lead training and change management initiatives.

Skills

Product management

Marketing operations

DAM

Content management

Marketing technology

Stakeholder management

Analytics

Print on demand

Education

MBA

PM certification

Tools

Marcom Central

DAM systems

Job description

First Citizens Bank is seeking a Senior Product Manager for the Marcom Central platform. This remote role may be hired in CA, NY, MA, or NC, and reports to Marketing Risk Governance and Tools.

You will own the platform, drive adoption, and shape the roadmap with cross-functional partners to maximize business value. The candidate will lead governance, asset lifecycle, analytics, and change management, while collaborating with Marketing, Legal, Compliance, and Technology teams to ensure alignment