Senior Product Manager

First Citizens Bank; Raleigh (NC); Remote; USD 98,000 - 135,000; Full time

Benefits offered by this job

Benefits program

Job summary

First Citizens Bank is seeking a Senior Product Manager for the Marcom Central platform. This remote role may be hired in CA, NY, MA, or NC, and reports to Marketing Risk Governance and Tools.

You will own the platform, drive adoption, and shape the roadmap with cross-functional partners to maximize business value. The candidate will lead governance, asset lifecycle, analytics, and change management, while collaborating with Marketing, Legal, Compliance, and Technology teams to ensure alignment

Qualifications

• 7-10 years in product management, marketing operations, DAM, or marketing tech.
• Experience managing enterprise software or marketing platforms.
• MBA, master's in PM, or PM certification preferred.

Responsibilities

• Lead all phases of the Marcom Central product lifecycle from strategy to optimization.
• Define and maintain the product roadmap aligned with business objectives.
• Develop business requirements, user stories, and functional specs.
• Serve as the primary business owner and SME for Marcom Central.
• Govern platform governance, taxonomy standards, metadata frameworks, and asset lifecycle processes.
• Monitor adoption and engagement metrics to drive continuous improvement.
• Partner with Marketing, Sales, Compliance, Legal, Technology, and Operations.
• Lead training and change management initiatives.

Skills

Product management

Marketing operations

DAM

Content management

Marketing technology

Stakeholder management

Analytics

Print on demand

Education

MBA

PM certification

Tools

Marcom Central

DAM systems

Job description

Overview

This is a remote role that may be hired in the following states: California, New York, Massachusetts, North Carolina

At First Citizens Bank, we believe meaningful careers are built through meaningful relationships. For more than 125 years, we've supported our clients, communities and colleagues through a culture rooted in connection, collaboration and long-term success.

The Enterprise Marketing team is seeking a Senior Product Manager, Marcom Central responsible for the strategy, governance, adoption, and continuous improvement of the Marcom Central platform. This position is accountable for maximizing the value of the platform through effective product management, stakeholder engagement, platform optimization, and roadmap execution. Reporting to the Marketing Risk Governance and Tools leader, this role serves as the business owner for Marcom Central platform capabilities, related assets, and print fulfillment.

Responsibilities & Qualifications

Duties & Responsibilities:

• Lead all phases of the Marcom Central product lifecycle, including strategy, planning, design, development, implementation, and optimization.
• Define and maintain the product roadmap aligned with business objectives.
• Develop business requirements, user stories, and functional specifications.
• Serve as the primary business owner and subject matter expert for Marcom Central.
• Manage platform governance, taxonomy standards, metadata frameworks, user permissions, and asset lifecycle processes.
• Evaluate market trends, marketing technology innovations, and customer needs to inform product strategy.
• Monitor platform utilization and user engagement metrics to drive continuous improvement.
• Partner with stakeholders across Marketing, Sales, Compliance, Legal, Technology, and Operations.
• Lead training, change management, and user adoption initiatives.

Governance & Execution

• In partnership with Marketing Risk Governance, establish governance standards and operating procedures for Marcom Central digital assets and platform administration.
• Maintain Marcom Central asset governance processes, audits, metadata management, and lifecycle controls.
• Manage vendor relationships and coordinate issue resolution.
• Develop reporting and analytics to measure adoption, usage, and business value.
• Facilitate cross-functional meetings and communicate roadmap progress to leadership.

Preferred Skills:

• 7-10 years of experience in product management, marketing operations, DAM, content management, or marketing technology.
• Experience managing enterprise software or marketing platforms.
• Strong analytical, communication, and stakeholder management skills.
• Ability to influence and build consensus across large organizations.
• Experience with Marcom Central or similar DAM/MRM platforms.
• Experience in financial services or other regulated industries.
• Experience supporting print-on-demand and collateral fulfillment workflows.
• MBA, Master's degree, or Product Management certification preferred.

Additional Information

If hired in California, New York or Massachusetts the base pay for this position is generally between $98,282.61 and, $135,000. Actual starting base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment.

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.