Senior Product Manager – Loyalty & Rewards

Veriipro; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Veriipro is seeking a Product Manager to lead loyalty, rewards, membership, and customer retention programs in a technology-driven environment. You will gather insights, define strategies, and partner with engineering, design, marketing, analytics, and business teams to deliver compelling digital experiences.

You will manage discovery, backlog, and feature delivery across the product lifecycle, developing personalized loyalty features and optimizing program performance through data-driven

Qualifications

• 5+ years of product management experience in a tech-driven org.
• Direct experience with loyalty, rewards, membership, or retention programs.
• Strong background in eCommerce or digital customer experience.
• Experience defining product strategy, roadmaps, requirements, and priorities.
• Analytical mindset using customer insights and product metrics to drive decisions.
• Excellent communication and stakeholder management across teams.

Responsibilities

• Define and execute product vision, strategy, and roadmap for loyalty, rewards, membership, and retention programs.
• Gather customer insights and market trends to identify opportunities for improving loyalty performance.
• Partner with engineering, design, marketing, analytics, and business teams to deliver customer-centric digital experiences.
• Manage discovery, prioritization, requirements, backlog management, and feature delivery throughout the lifecycle.
• Develop and optimize loyalty features, including rewards structures and personalized experiences.
• Analyze customer behavior and program performance to guide product decisions.
• Define success metrics, track KPIs, and use data-driven insights to improve effectiveness.
• Collaborate with eCommerce and digital experience teams to integrate loyalty across journeys.
• Communicate strategy, priorities, and progress to stakeholders and leadership.
• Drive continuous improvement through experimentation and feedback.

Skills

Product management

Loyalty programs

eCommerce

Roadmaps & strategy

Analytics & KPIs

Cross-functional collaboration

Job description

Responsibilities

• Define and execute the product vision, strategy, and roadmap for loyalty, rewards, membership, and customer retention programs.
• Gather customer insights, business requirements, and market trends to identify opportunities for improving loyalty program performance.
• Partner with engineering, design, marketing, analytics, and business teams to deliver customer-centric digital experiences.
• Manage product discovery, prioritization, requirements gathering, backlog management, and feature delivery throughout the product lifecycle.
• Develop and optimize loyalty program features, including rewards structures, membership benefits, customer incentives, and personalized experiences.
• Analyze customer behavior, engagement, retention, conversion, and loyalty program performance to guide product decisions.
• Define product success metrics, track KPIs, and use data-driven insights to improve program effectiveness.
• Collaborate with eCommerce and digital experience teams to integrate loyalty capabilities across customer journeys and digital channels.
• Communicate product strategy, roadmap priorities, and progress to stakeholders and leadership.
• Drive continuous improvement through experimentation, customer feedback, and performance analysis.

Required Experience and Skills

• 5+ years of product management experience within a technology-driven organization.
• Direct experience with customer loyalty, rewards, membership, or retention programs.
• Strong experience in eCommerce, digital products, or digital customer experience.
• Experience defining product strategy, roadmaps, requirements, and feature priorities.
• Strong analytical skills with experience using customer insights and product metrics to drive decisions.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.

Preferred Qualifications

• Experience with loyalty platforms, customer engagement tools, or rewards management systems.
• Familiarity with customer segmentation, personalization, and lifecycle marketing.
• Experience with Agile product development and experimentation methodologies.
• Knowledge of customer retention metrics, conversion optimization, and customer lifetime value.