Senior Product Manager, Email Marketing & Growth

Truist; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Truist seeks a Senior Product Manager, Email Marketing to define, deliver, and optimize email marketing capabilities that support client acquisition, deepening, and operational efficiency.

This role partners across Product, Technology, Marketing Delivery, Marketing Strategy, Data and Analytics, Risk, Legal, Compliance, and business stakeholders to deliver email marketing capabilities that are client-centered, measurable, scalable, compliant, and aligned to enterprise priorities.

Qualifications

• Bachelor’s degree in business, data, engineering, design, or technology field or equivalent experience.
• Seven+ years in product management, digital, technology, or related fields.
• Five+ years of product, analysis, and/or technology experience.
• Experience building product strategy, roadmaps, and measurable outcomes.
• Experience leading cross-functional teams across multiple functions.
• Strong understanding of Agile delivery practices and PI planning.

Responsibilities

• Define and maintain the product vision, strategy, roadmap, and measurable outcomes for email marketing capabilities.
• Own product discovery and identify stakeholder needs and market trends.
• Partner with Experience Design, Research, Analytics, Marketing, Technology, and stakeholders to translate insights into opportunities.
• Lead roadmap development and prioritization balancing value, risk, feasibility, and constraints.
• Translate strategy into epics, features, user stories, acceptance criteria, and business requirements.
• Lead Agile ceremonies and ensure alignment with enterprise themes.
• Use analytics and performance data to evaluate health and drive improvements.
• Prepare executive updates and roadmaps for senior leaders.

Skills

Stakeholder management

Product discovery

Agile delivery

Data analytics

Cross-functional leadership

Communication & negotiation

Decision making

Education

Bachelor's degree in business/data/engineering/design/tech

Master’s degree in business/engineering/design/tech

Tools

Email marketing platforms (Eloqua, Salesforce, AJO)

AI tools

Job description

Truist seeks a Senior Product Manager, Email Marketing to define, deliver, and optimize email marketing capabilities that support client acquisition, deepening, and operational efficiency.

This role partners across Product, Technology, Marketing Delivery, Marketing Strategy, Data and Analytics, Risk, Legal, Compliance, and business stakeholders to deliver email marketing capabilities that are client-centered, measurable, scalable, compliant, and aligned to enterprise priorities.