Senior Product Manager: Digital Growth & Martech

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 171,000 - 277,000; Full time

Job summary

Palo Alto Networks, Inc. is seeking a Sr. Product Manager, Digital Marketing to lead the digital growth ecosystem and own the roadmap for the Digital Experience and Engineering team. You’ll manage a portfolio balancing CRM-driven campaigns with web optimization and ROI-focused initiatives.

You will drive data-driven decisions, align with GTM goals, and coordinate across marketing, engineering, and product teams to deliver scalable marketing technology solutions at global scale.

Qualifications

• 10+ years of experience in Product Management, Marketing Operations, or Growth Engineering.
• Direct experience leading engineering teams through Scrum methodologies, backlog grooming, and Agile delivery.
• Mastery of the MarTech Stack, including expert-level proficiency with enterprise CMS, marketing automation tools, and CRM systems (e.g., Salesforce).
• Comprehensive understanding of web data architecture, lead flow automation, and the complexities of global B2B demand generation.
• Proven capability to lead large-scale technical transformations across a varied portfolio, with a bias toward iterative, data-backed processes.
• Ability to build deep relationships and influence senior stakeholders across Go-To-Market (GTM) teams without direct authority.

Responsibilities

• Roadmap Ownership & Prioritization: Own the digital product roadmap and backlog for the Digital Experience and Engineering team, prioritizing initiatives to align with global business goals.
• Agile & Scrum Leadership: Lead day-to-day agile execution, running scrum meetings, sprint planning, and cross-functional interlocks.
• Requirement Delivery: Author crisp business requirements and technical user stories, ensuring they are fully defined and ready for production.
• End-to-End Process Design: Create and optimize end-to-end product delivery processes, managing dependencies to ship marketing tech initiatives on time.
• Architect & Optimize Digital Touchpoints: Design and optimize the digital experience across core web properties and apps.
• Diversified Project Portfolio: Lead diverse digital growth initiatives and scale web, data, and conversion products.
• Orchestrate the Tech Stack: Manage the digital marketing technology stack and CRM integration.
• Lead Lifecycle & Automation: Build and own lifecycle from lead capture to CRM with high data fidelity.
• Audit & Re-engineer Platforms: Audit martech landscape and flows to reduce friction and technical debt.

Skills

Product Management

Marketing Operations

Growth Engineering

Agile methodologies

Scrum leadership

MarTech Stack

CRM systems (Salesforce)

Web data architecture

Lead lifecycle automation

Stakeholder management

Tools

Adobe Experience Manager (AEM)

CMS

Marketing automation tools

Salesforce

Job description

Palo Alto Networks, Inc. is seeking a Sr. Product Manager, Digital Marketing to lead the digital growth ecosystem and own the roadmap for the Digital Experience and Engineering team. You’ll manage a portfolio balancing CRM-driven campaigns with web optimization and ROI-focused initiatives.

You will drive data-driven decisions, align with GTM goals, and coordinate across marketing, engineering, and product teams to deliver scalable marketing technology solutions at global scale.