Senior MarTech Architect for AI-Driven Marketing Ops

Palo Alto Networks; California; On-site; USD 167,000 - 271,000; Full time

Job summary

Palo Alto Networks is seeking a strategic Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing technology stack and data platform ecosystem. Within the digital marketing team, this role acts as the bridge to IT for flawless execution, aligning technology with aggressive global growth.

Reporting to the Director of Marketing Data and Operations, you will drive AI-enabled acquisition, end-to-end performance tracking, and real‑time omnichannel orchestration, while

Qualifications

• Extensive MarTech/Marketing Ops background with leadership of technical initiatives.
• Experience designing scalable data infrastructure for real-time decisioning.
• Deep knowledge of MarTech integrations (CDPs, CRMs, data warehouses).
• Proficiency in AI/ML, predictive modeling for real-time data orchestration.

Responsibilities

• Be the principal marketing architect for the marketing tech stack and collaborate with IT on end-to-end vision.
• Lead the MarTech council and act as SME for vendor evaluations and use cases.
• Serve as the main technical interface between Marketing and IT for design and implementation of stack requirements.
• Guide the integrated MarTech ecosystem to enable real-time omnichannel orchestration and automation.
• Provide leadership for CDP development and implementation.
• Champion real-time data processing, AI deployment, and automated workflows.
• Design scalable governance and SLAs to improve global workflow efficiency.
• Ensure data quality, governance, and privacy across data pipelines and tag management.

Skills

MarTech leadership

Marketing operations

Data architecture

System integrations

AI/ML fluency

PRD/backlog mgmt

GDPR/CCPA compliance

Tools

Salesforce

Snowflake

BigQuery

Job description

Palo Alto Networks is seeking a strategic Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing technology stack and data platform ecosystem. Within the digital marketing team, this role acts as the bridge to IT for flawless execution, aligning technology with aggressive global growth.

Reporting to the Director of Marketing Data and Operations, you will drive AI-enabled acquisition, end-to-end performance tracking, and real‑time omnichannel orchestration, while