Senior Product Manager, Digital Marketing

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 171,000 - 277,000; Full time

Job summary

Palo Alto Networks, Inc. is seeking a Sr. Product Manager, Digital Marketing to lead the digital growth ecosystem and own the roadmap for the Digital Experience and Engineering team. You’ll manage a portfolio balancing CRM-driven campaigns with web optimization and ROI-focused initiatives.

You will drive data-driven decisions, align with GTM goals, and coordinate across marketing, engineering, and product teams to deliver scalable marketing technology solutions at global scale.

Qualifications

• 10+ years of experience in Product Management, Marketing Operations, or Growth Engineering.
• Direct experience leading engineering teams through Scrum methodologies, backlog grooming, and Agile delivery.
• Mastery of the MarTech Stack, including expert-level proficiency with enterprise CMS, marketing automation tools, and CRM systems (e.g., Salesforce).
• Comprehensive understanding of web data architecture, lead flow automation, and the complexities of global B2B demand generation.
• Proven capability to lead large-scale technical transformations across a varied portfolio, with a bias toward iterative, data-backed processes.
• Ability to build deep relationships and influence senior stakeholders across Go-To-Market (GTM) teams without direct authority.

Responsibilities

• Roadmap Ownership & Prioritization: Own the digital product roadmap and backlog for the Digital Experience and Engineering team, prioritizing initiatives to align with global business goals.
• Agile & Scrum Leadership: Lead day-to-day agile execution, running scrum meetings, sprint planning, and cross-functional interlocks.
• Requirement Delivery: Author crisp business requirements and technical user stories, ensuring they are fully defined and ready for production.
• End-to-End Process Design: Create and optimize end-to-end product delivery processes, managing dependencies to ship marketing tech initiatives on time.
• Architect & Optimize Digital Touchpoints: Design and optimize the digital experience across core web properties and apps.
• Diversified Project Portfolio: Lead diverse digital growth initiatives and scale web, data, and conversion products.
• Orchestrate the Tech Stack: Manage the digital marketing technology stack and CRM integration.
• Lead Lifecycle & Automation: Build and own lifecycle from lead capture to CRM with high data fidelity.
• Audit & Re-engineer Platforms: Audit martech landscape and flows to reduce friction and technical debt.

Skills

Product Management

Marketing Operations

Growth Engineering

Agile methodologies

Scrum leadership

MarTech Stack

CRM systems (Salesforce)

Web data architecture

Lead lifecycle automation

Stakeholder management

Tools

Adobe Experience Manager (AEM)

CMS

Marketing automation tools

Salesforce

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

As theSr. Product Manager, Digital Marketing, you will be the engine room of our global digital growth ecosystem. You aren't just a marketing technologist; you are a builder of scalable systems and a driver of digital excellence. Sitting at the intersection of world‑class user experience and technical execution, you will ensure our digital marketing portfolio is data‑driven, operationally seamless, and optimized for long‑term ROI.

In this role, you willown the digital product roadmap for the Digital Experience and Engineering team. You will manage a varied portfolio where high‑impact initiatives—such as scaling our web‑basedon‑demand platform—are prioritized alongside a broader ecosystem of digital projects designed to drive continuous customer acquisition, web optimization, and pipeline growth.

Key Responsibilities:

• Roadmap Ownership & Prioritization:Own the comprehensive digital product roadmap and backlog for the Digital Experience and Engineering team, ruthlessly prioritizing initiatives to align with global business goals.
• Agile & Scrum Leadership:Lead day‑to‑day agile execution, running scrum meetings, sprint planning, and cross‑functional team interlocks to maintain high engineering velocity.
• Requirement Delivery:Author crisp business requirements and technical user stories, ensuring they are fully defined, groomed, and ready for production.
• End‑to‑End Process Design:Create, implement, and optimize end‑to‑end product delivery processes, managing dependencies to ensure all marketing technology initiatives ship on time.
• Architect & Optimize Digital Touchpoints:Design and optimize the end‑to‑end digital experience across core web properties and apps, ensuring a frictionless user journey that bridges customer engagement and digital intelligence.
• Diversified Project Portfolio:Lead a varied roadmap of digital growth initiatives, driving strategy for specific projects. This includes transforming ouron‑demand platformcontent into evergreen assets while concurrently scaling other web, data, and conversion products.
• Orchestrate the Tech Stack:Manage the digital marketing technology stack and its deep integration into the broader marketing automation and CRM ecosystem.
• Lead Lifecycle & Automation:Build and own the lifecycle of lead capture to CRM, ensuring high‑fidelity lead flow, data integrity, and immediate sales visibility.
• Audit & Re‑engineer Platforms:Audit the existing digital marketing technology landscape and lead flows, identifying friction points and technical debt to drive systematic optimization.

Qualifications

Required Qualifications:

• 10+ years of experiencein Product Management, Marketing Operations, or Growth Engineering, preferably within a high‑growth enterprise software environment.
• Direct experience leading engineering teamsthrough Scrum methodologies, backlog grooming, and Agile delivery.
• Mastery of the MarTech Stack, including expert‑level proficiency with enterprise Content Management Systems (CMS), marketing automation tools, and CRM systems (e.g., Salesforce).
• Comprehensive understandingof web data architecture, lead flow automation, and the complexities of global B2B demand generation.
• Proven capability to lead large‑scale technical transformationsacross a varied portfolio of products, with a strong bias toward iterative, data‑backed processes.
• Ability to build deep relationshipsand influence senior stakeholders across Go‑To‑Market (GTM) teams without direct authority.

Preferred Qualifications:

• Expert‑level knowledge of Agile methodologiesapplied to marketing technology and web engineering deployments.
• Familiarity with Adobe Experience Manager (AEM)or similar enterprise CMS platforms to lead digital experiences, including web personalization and on‑demand content strategies.
• Future‑Focused Innovation:Experience identifying and implementing AI‑driven marketing tools (e.g., personalization engines, predictive routing) to move experimental technology into standardized production.
• A proactive mindset—the ability to identify data or process bottlenecks before they impact performance and present them alongside scalable solutions.
• PMP, Certified Scrum Master (CSM), or equivalentProgram/Product Management certification is a plus.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non‑sales roles) or base salary + commission target (for sales/com‑missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$171,200.00 - $276,825.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.