Senior Product Manager, Data-Driven Marketing & Growth

Equifax Inc.

Reston (VA)

On-site

USD 120,000 - 170,000

Full time

9 days ago

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Job summary

Equifax Inc. is seeking a seasoned Product Leader to own the performance of multiple data-driven marketing products. You will shape the roadmap from ideation to sunset, collaborate across D&A, technology, sales, and finance, and drive market validation, pricing, and packaging.

Strong experience in product management within technology or data-rich environments is essential. You will lead market assessments, define requirements, and guide cross-functional teams to deliver innovative solutions that

Qualifications

Bachelor's degree preferred; equivalent experience considered
7–10 years of related product management experience in a product-led org
Experience in Technology, Financial Services or Data & Analytics environments
Exposure to cloud-based products and understanding of cloud deployment models
Experience writing detailed product requirements and defining commercial models
Ability to lead in a highly matrixed organization
Strong cross-functional collaboration with Marketing, D&A, Technology, Sales
Experience with product tools (Aha, JIRA, Figma) and customer insights

Responsibilities

Own Market & Customer understanding for your product line with segmentation, sizing and competitive analysis
Define product requirements and lead prioritization, partnerships, and packaging decisions
Create roadmaps and drive cross-functional activities for pricing, positioning and promotions
Lead product development, trade-offs, and market feedback to guide direction
Monitor engagement and performance, driving improvements and sunsetting where needed