Senior Product Manager

Equifax; Reston (VA); On-site; USD 120,000 - 170,000; Full time

Job summary

Equifax is seeking a Product Manager for the Data-Driven Marketing product line. You will oversee multiple products from ideation through sunset, shaping roadmaps, requirements, and cross-functional delivery with D&A, technology, sales, and legal.

You’ll drive market opportunity assessment, define opportunities, and lead strategy, planning, and go-to-market activities. Experience with data-driven marketing and cloud-based products is highly valued.

Qualifications

• Market understanding and segmentation experience.
• Ability to create viable product roadmaps and business cases.
• Strong cross-functional leadership across marketing, data, and tech.
• Experience with data-driven products and analytics.

Responsibilities

• Own overall Market & Customer understanding for data-driven marketing products.
• Lead development of product roadmap and commercial model.
• Define requirements and collaborate with D&A, tech, sales, and legal.
• Drive product launch, training of sales, and post-launch adjustments.
• Monitor product performance and lifecycle decisions including enhancements and sunsetting.

Skills

Market analysis

Product strategy

Cross-functional leadership

Data & Analytics

Education

Bachelor's degree

Tools

Aha

JIRA

Figma

Job description

Responsible for the overall performance of multiple products within Equifax's Data-Driven Marketing product line, overseeing them from inception and ideation through design, build, launch, growth, enhancement and eventual sunset. Creates product roadmap and identifies delivery channels, direction of product and product development needs. Defines product requirements and collaborates with cross functional teams to bring products to market (D&A, technology, sales, fulfillment, product marketing, finance, legal).

What You’ll Do

• Market Opportunity Assessment - Own overall Market & Customer Understanding for your product and product lines managed within Equifax's Data-Driven Marketing team; Articulate the product vision, ensuring alignment with strategy and goals; Perform segmentation, market sizing, and competitive analysis to identify market opportunities; Lead market validation (voice of customer, customer advisory boards, etc.)
• Product Definition - Lead identification and drive prioritization of opportunities for, and manage development of, strategic partnerships & advise on buy, build, or partner approach; Definition of elements required to meet market needs and commercial viability; Lead development of commercial model and packaging discussions
• Product Strategy & Planning - Create the business case for new product concepts and pitch concepts; Define the product roadmap used in product strategy and planning sessions across the Product Delivery Value Stream; Drive cross functional activities related to positioning, pricing, and promotion across distribution channels (collaboration with Marketing & D&A)
• Product Delivery & Launch - Lead descriptions and requirement definition for product development; Understand product trade-offs and drive alignment; Manage market feedback efforts to drive product direction; Lead efforts to prepare for and support product release including training of Sales and other customer-facing teams; Monitor post launch, consult with product marketing and provide input to adjust/improve to ensure success
• Growth & Portfolio Management - Drive product engagement and satisfaction and manage the product’s performance including attainment of revenue and margin objectives; Assess monitored product adoption and usage and engage in the collection of customer feedback; Collect, analyze and interpret data to reach conclusions and/or present insights and findings to drive product development and lifecycle management decisions including enhancements and sunsetting

What Experience You Need

• Understanding of non-FCRA marketing and experience with data and data models
• Bachelor's degree in a related discipline strongly preferred; equivalent experience may be considered; Product Management certifications is a plus
• 7-10 years of related product management experience in a product-led organization required, as is experience leading in a Product Management environment in Technology, Financial Services or Data & Analytics
• Exposure to cloud-based products and services, demonstrating an understanding of cloud architecture, infrastructure, and deployment models strongly desired
• Experience writing detailed product requirements is fundamental and required and must demonstrate a solid understanding of product design, commercial model and packaging discussions
• Demonstrated ability to lead efforts in a highly matrixed environment
• Team lead experience or demonstrated capabilities strongly desired
• Experience in Product tools required (Aha, JIRA, Figma)
• Experience demonstrating Design Thinking for innovation is a plus (Use creative design thinking to develop innovative business solutions. Apply creative and analytical tools to develop real solutions for real needs, including personas, empathy mapping, prototyping and iteration models.
• Possesses a deep understanding of customer needs through market and industry research and analysis of competitors
• Can use strong knowledge of competitive landscape to anticipate, articulate and drive high-potential opportunities that demonstrate competitive advantage
• Is capable of setting the vision and ensure its alignment with strategy and goals
• Interacts effectively with key decisions-makers within own function and across related functions to successfully navigate Equifax’ organization
• Has managed executional rigor to deliver product efforts on time to meet market demands

What Could Set You Apart

• Understanding of non-FCRA marketing and experience with data, data models, and data-related products and services.
• Track record of successfully delivering high quality products/projects on time in a fast-paced/rapidly-changing environment.
• Autonomous influencer who can work comfortably with Marketing, Data & Analytics, Technology, and Sales teams to get the job done.
• Solutions-oriented mindset to easily understand customer problems and identify solutions.