Senior Product Manager – Data-Driven Marketing Leader

Equifax; Reston (VA); On-site; USD 120,000 - 170,000; Full time

Job summary

Equifax is seeking a Product Manager for the Data-Driven Marketing product line. You will oversee multiple products from ideation through sunset, shaping roadmaps, requirements, and cross-functional delivery with D&A, technology, sales, and legal.

You’ll drive market opportunity assessment, define opportunities, and lead strategy, planning, and go-to-market activities. Experience with data-driven marketing and cloud-based products is highly valued.

Qualifications

• Market understanding and segmentation experience.
• Ability to create viable product roadmaps and business cases.
• Strong cross-functional leadership across marketing, data, and tech.
• Experience with data-driven products and analytics.

Responsibilities

• Own overall Market & Customer understanding for data-driven marketing products.
• Lead development of product roadmap and commercial model.
• Define requirements and collaborate with D&A, tech, sales, and legal.
• Drive product launch, training of sales, and post-launch adjustments.
• Monitor product performance and lifecycle decisions including enhancements and sunsetting.

Skills

Market analysis

Product strategy

Cross-functional leadership

Data & Analytics

Education

Bachelor's degree

Tools

Aha

JIRA

Figma

Job description

Equifax is seeking a Product Manager for the Data-Driven Marketing product line. You will oversee multiple products from ideation through sunset, shaping roadmaps, requirements, and cross-functional delivery with D&A, technology, sales, and legal.

You’ll drive market opportunity assessment, define opportunities, and lead strategy, planning, and go-to-market activities. Experience with data-driven marketing and cloud-based products is highly valued.