Senior Product Manager – Data Collaboration & Measurement

Roku; New York (NY); Hybrid; USD 125,375 - 261,600; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a product leader to shape data collaboration and measurement within its advertising ecosystem. You’ll sit at the intersection of Roku’s data assets, privacy-enhancing technologies, and collaborate with leading vendors to build a closed-loop system for planning, measuring, and optimizing campaigns.

You will own the RDC roadmap, partner with Snowflake, LiveRamp, and AWS Clean Rooms to design privacy-safe capabilities, and work cross-functionally with engineering, data science,

Qualifications

• 4+ years in product management with 2+ years in advertising technology, measurement, or data platforms.
• Strong working knowledge of cleanroom solutions and privacy-enhancing technologies; hands-on experience with data structures, query logic, and SQL.
• Deep understanding of measurement methodologies (audience measurement, attribution, incrementality testing, MMM) and the vendor landscape.
• Familiarity with measurement integration methods (server-to-server, pixel-based) and ad serving standards (VAST, VMAP).
• Understanding of advertiser and agency use cases for data collaboration including audience planning, campaign measurement, and closed-loop attribution.
• Knowledge of identity ecosystems in advertising, onboarder solutions, PII matching, and privacy-safe audience addressability.
• Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executives.
• Strong written and verbal communication skills to explain complex concepts to diverse audiences.
• Strategic thinker with strong execution skills and ability to balance big-picture view with detail-oriented work.

Responsibilities

• Drive Data Collaboration Strategy & Execution.
• Own the product roadmap for Roku Data Cloud (RDC) to enable seamless collaboration within the media ecosystem.
• Partner with cleanroom technology providers to design and launch privacy-safe data collaboration capabilities.
• Define and prioritize advertiser and agency use cases including planning, measurement, attribution, and incrementality testing.
• Translate technical data structures and query logic into intuitive product experiences for marketers.
• Navigate the advertising identity ecosystem with onboarder solutions and PII matching for precise targeting and measurement.
• Expand third-party measurement ecosystem partnerships (Nielsen, Videoamp, iSpot, Kochava, Appsflyer, HAUS, Measured).
• Own product strategy for integrating measurement capabilities into Roku’s ad platform (server-to-server, pixel-based, VAST/VMAP).
• Collaborate with engineering, data science, sales, and partnerships to prioritize measurement integrations.
• Evangelize Roku’s measurement capabilities to agencies, brands, and industry bodies as a trusted voice for ad effectiveness.
• Deliver a Closed-Loop Measurement System across planning, delivery, and optimization.
• Champion PETs for secure multi-party computation and data protection.
• Ensure measurement methodologies are rigorous and industry-aligned.
• Support sales and client success with technical expertise.

Skills

Cross-functional collaboration

Strong communication

Strategic thinking

Execution

SQL

Technical fluency

Advertiser/agency use cases

Tools

VAST/VMAP

Snowflake Clean Room

LiveRamp Clean Room

AWS Clean Room

Job description

About the role

Roku is building the future of advertising measurement and data collaboration—and we need a product leader who can help us get there. In this role, you’ll sit at the intersection of Roku’s proprietary data assets, privacy‑enhancing technologies, and the broader advertising ecosystem. Your mission: enable advertisers to prove that their campaigns deliver real business outcomes through trusted measurement and secure data collaboration. You’ll partner with the industry’s leading measurement vendors (Nielsen, Videoamp, iSpot, HAUS, Kochava, and more) and work with cutting‑edge cleanroom technologies (Snowflake, LiveRamp, AWS Clean Rooms) to deliver a closed‑loop system where advertisers can plan, measure, and optimize with confidence. This is a unique opportunity for a mid‑career product manager to shape how Roku works with the advertising ecosystem, craft products that drive measurable and provable advertiser outcomes, and establish yourself as a trusted partner across agencies, brands, and measurement providers.

What you’ll be doing

• Drive Data Collaboration Strategy & Execution
• Own the product roadmap for Roku Data Cloud (RDC), our framework designed to facilitate seamless collaboration within the media ecosystem using Roku’s proprietary data
• Partner with cleanroom technology providers (Snowflake, LiveRamp Clean Room, AWS Clean Room, Habu, InfoSum) to design and launch privacy‑safe data collaboration capabilities
• Define and prioritize advertiser and agency use cases including audience planning, campaign measurement, closed‑loop attribution, and incrementality testing
• Translate technical data structures and query logic into intuitive product experiences that empower marketers to activate Roku data securely
• Navigate the advertising identity ecosystem, working with onboarder identity solutions and direct PII matching approaches to enable precise audience targeting and measurement
• Expand 3rd Party Measurement Ecosystem
• Build and maintain strategic partnerships with the measurement vendor ecosystem including audience measurement (Nielsen, Videoamp, iSpot), attribution providers (Northbeam), mobile measurement partners (Kochava, Appsflyer), and incrementality testing platforms (HAUS, Measured)
• Own the product strategy for integrating measurement capabilities into Roku’s ad platform, including server‑to‑server integrations, pixel‑based tracking, and ad serving standards (VAST/VMAP)
• Work cross‑functionally with engineering, data science, sales, and partnerships to prioritize measurement integrations that drive advertiser outcomes
• Evangelize Roku’s measurement capabilities to agencies, brands, and industry bodies—becoming the trusted voice for how Roku proves advertising effectiveness
• Deliver a Closed‑Loop Measurement System
• Design products that enable advertisers to measure campaign performance across planning, delivery, and optimization phases
• Champion privacy‑enhancing technologies (PETs) that allow secure multi‑party computation without exposing raw data
• Collaborate with data engineering and analytics teams to ensure measurement methodologies are rigorous, defensible, and aligned with industry standards
• Support sales and client success teams with technical expertise, helping them articulate Roku’s measurement value proposition
• Drive Product Excellence
• Define product requirements, user stories, and acceptance criteria for complex technical features
• Work closely with engineering teams to balance technical feasibility with business impact
• Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements
• Communicate product strategy, roadmap, and progress to executive leadership and cross‑functional stakeholders

We’re excited if you have

• 4+ years of product management experience, with at least 2 years in advertising technology, measurement, or data platforms
• Data Collaboration Expertise: Strong working knowledge of cleanroom solutions (Snowflake Clean Room, LiveRamp Clean Room, AWS Clean Room) and privacy‑enhancing technologies; hands‑on experience with data structures, query logic, and SQL
• Measurement Ecosystem Knowledge: Deep understanding of measurement methodologies (audience measurement, attribution, incrementality testing, marketing mix modeling) and the vendor landscape
• Technical Fluency: Familiarity with measurement integration methods (server‑to‑server, pixel‑based) and ad serving standards (VAST, VMAP)
• Advertising DNA: Understanding of advertiser and agency use cases for data collaboration including audience planning, campaign measurement, and closed‑loop attribution
• Identity Ecosystem: Knowledge of how identity works in advertising, including onboarder solutions, PII matching, and privacy‑safe approaches to audience addressability
• Proven ability to work cross‑functionally with engineering, data science, sales, partnerships, and executive stakeholders
• Strong written and verbal communication skills—you can explain complex technical concepts to both technical and non‑technical audiences
• Strategic thinker with strong execution skills: you can see the big picture and get into the details to drive execution

Nice to have

• Experience working with advertisers, agencies, or measurement vendors directly
• Background in data science, analytics, or data engineering
• Familiarity with privacy regulations (GDPR, CCPA) and their implications for advertising measurement
• Experience with marketing mix modeling (MMM), geo‑testing, or other advanced measurement techniques
• Knowledge of programmatic advertising, DSPs, and ad server technologies
• Track record of launching products that integrate third‑party APIs or platforms

Benefits

For New York Only - The estimated annual salary for this position is between $125,375 - $261,600 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Hybrid Work

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].