Senior Product Manager (Content Discovery Innovation)

Roku; San Jose (CA); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Senior Product Manager, Content Discovery Innovation to lead the Viewer Experience product at a greenfield initiative. You will define the product vision, partnering with engineering, UX, content, and advertising to deliver platform‑native interactive experiences that extend beyond traditional streaming.

The role requires 10+ years in product management, platform experience, and strong technical and cross‑functional collaboration skills.

Qualifications

• 10+ years of product management experience with launching new products or features.
• Experience at a platform company (streaming, gaming, mobile, connected TV).
• Strong technical intuition to assess feasibility and complexity.

Responsibilities

• Define and own the product roadmap for platform‑native interactive content experiences on Roku.
• Translate concepts and business opportunities into product requirements and backlogs.
• Collaborate with engineering to evaluate feasibility, complexity, and timelines for new features.
• Develop monetization strategies beyond subscriptions, including ads and partnerships.
• Work with UX, content, and business teams across multiple locations to deliver cohesive experiences.
• Build reusable product frameworks and toolkits for future Roku initiatives.
• Drive development from ideation to launch using data and feedback.
• Present strategy and progress to executive leadership with clarity.
• Stay updated on trends in interactive media, AI, and cross‑platform storytelling.

Skills

Product management

Platform experience

Generative AI

Cross‑functional

Stakeholder mgmt

Technical acumen

Advertising monetization

Job description

About the Team

Roku’s Viewer Product team owns the ever‑evolving end‑to‑end experience for the hundreds of millions of people who hit OK on their Roku remote every day. We design, build, and optimize everything they see—from the Roku OS home screen, Live TV Guide, and Sports Zone to the Roku Channel app on and off‑platform—and power it all with our Consumer‑AI personalization engine, which is also used for these experiences, as well as the billions of searches performed. Our global, cross‑functional squad of product managers, designers, data scientists, and engineers spans San Jose, New York, Santa Monica, Austin, Boston, the UK, Mexico, and India. Our mission is to connect 400 million viewers worldwide to their favorite entertainment through a uniquely Roku experience that is simple and delightful.

About the Role

Roku is seeking a Senior Product Manager, Content Discovery Innovation to join the Viewer Experience Product, a greenfield initiative at the intersection of creative content, deep technical execution, and measurable business impact. In this role, you will define and drive the product vision for innovative, platform‑native interactive experiences that go beyond traditional streaming, creating new ways for viewers to engage with content on Roku.

You will partner closely with engineering, UX, content, and advertising stakeholders to translate bold creative concepts into shippable products with reusable platform capabilities. This role requires strong technical intuition to assess the feasibility, complexity, and scalability of new builds, as well as experience with non‑subscription monetization models such as advertising and partnerships.

You will operate with executive‑level visibility and have the opportunity to shape the future of interactive entertainment on one of the world’s largest streaming platforms. The ideal candidate thrives in ambiguous, zero‑to‑one environments and brings a builder mentality, creative thinking, and a passion for innovation at scale.

For California Only - The estimated annual base salary for this position is between $220,000 - $250,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Define and own the product roadmap for platform‑native interactive content experiences on Roku
• Translate creative concepts and business opportunities into clear product requirements, user stories, and prioritized backlogs
• Collaborate with engineering leads to evaluate technical feasibility, complexity, and timelines for new feature builds
• Partner with content, advertising, and business teams to develop monetization strategies beyond subscriptions, including ads, sponsorships, and partnerships
• Work cross‑functionally with UX designers, engineers, and content producers across San Jose and Santa Monica to deliver cohesive product experiences
• Build reusable product frameworks and toolkits that other Roku teams can leverage for future interactive initiatives
• Drive product development from ideation through launch, iterating based on data, user feedback, and business performance
• Present product strategy, progress, and results to executive leadership with clarity and confidence
• Stay current on emerging trends in interactive media, gaming, generative AI, and cross‑platform storytelling to inform the product vision
• Champion a culture of experimentation and rapid prototyping within the team

We’re excited if you have

• 10+ years of product management experience, with a track record of building and launching net‑new products or features from concept to market
• Experience at a platform company (e.g., streaming, gaming, mobile, or connected TV) with a deep understanding of platform‑level product development
• Strong technical acumen with the ability to assess and build complexity, make informed tradeoffs, and communicate effectively with engineering teams
• Demonstrated experience with non‑subscription monetization models, including advertising, sponsorships, or content‑driven revenue strategies
• Familiarity with interactive media, cross‑platform storytelling, or innovative content formats
• Experience working in ambiguous, fast‑paced environments where creative problem‑solving and independent judgment are essential
• Excellent communication and stakeholder management skills, with the ability to influence across content, engineering, and business teams
• Ability to synthesize user insights, market trends, and business data into a compelling product vision
• Advanced and demonstrable skills with generative AI tools or workflows applied to content creation or product development
• Passion for entertainment, streaming, and creating experiences that delight viewers

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role.

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days’ a week attendance.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, direct your inquiries to [e-mail].