Senior Product Manager – Data Collaboration & Measurement

Segment (Twilio); New York (NY); On-site; USD 125,375 - 261,600; Full time

Benefits offered by this job

Health insurance (medical, dental, and

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a mid-career product leader to shape the Data Cloud for advertising measurement and privacy-preserving data collaboration. You will partner with industry measurement vendors and cleanroom technologies to enable advertisers to plan, measure, and optimize with confidence.

You'll own the RDC roadmap, drive cross‑functional execution, and evangelize Roku's capabilities to agencies and brands while balancing technical feasibility with business impact across the advertising ecosystem.

Qualifications

• 4+ years in product management, incl. 2+ yrs in ad tech or data platforms.
• Knowledge of cleanroom solutions and privacy-enhancing technologies.
• Understanding of measurement methodologies and vendor landscape.
• Experience with server-to-server and pixel-based integrations.
• Strong ability to communicate complex concepts to varied audiences.

Responsibilities

• Own the RDC roadmap and data collaboration features.
• Partner with Snowflake, LiveRamp, AWS Clean Room to launch privacy-safe capabilities.
• Define advertiser/agency use cases: planning, measurement, attribution.
• Translate data structures into intuitive product experiences.
• Drive cross-functional prioritization with eng, data science, sales, partnerships.
• Evangelize Roku measurement capabilities to agencies and brands.
• Deliver a closed-loop measurement system across planning to optimization.

Skills

Product management

Advertising technology

Data platforms

Cross-functional collaboration

SQL

Tools

Snowflake Clean Room

LiveRamp Clean Room

AWS Clean Room

VAST

VMAP

Job description

Overview

Roku is building the future of advertising measurement and data collaboration—and we need a product leader who can help us get there. In this role, you'll sit at the intersection of Roku's proprietary data assets, privacy‑enhancing technologies, and the broader advertising ecosystem. Your mission: enable advertisers to prove that their campaigns deliver real business outcomes through trusted measurement and secure data collaboration.

You’ll partner with industry‑leading measurement vendors (Nielsen, Videoamp, iSpot, HAUS, Kochava, and more) and work with cutting‑edge cleanroom technologies (Snowflake, LiveRamp, AWS Clean Rooms) to deliver a closed‑loop system where advertisers can plan, measure, and optimize with confidence.

This is a unique opportunity for a mid‑career product manager to shape how Roku works with the advertising ecosystem, craft products that drive measurable and provable advertiser outcomes, and establish yourself as a trusted partner across agencies, brands, and measurement providers.

For New York Only – the estimated annual salary for this position is between $125,375 and $261,600 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

Responsibilities

• Drive Data Collaboration Strategy & Execution
  Own the product roadmap for Roku Data Cloud (RDC), our framework designed to facilitate seamless collaboration within the media ecosystem using Roku's proprietary data
• Partner with cleanroom technology providers (Snowflake, LiveRamp Clean Room, AWS Clean Room, Habu, InfoSum) to design and launch privacy‑safe data collaboration capabilities
• Define and prioritize advertiser and agency use cases including audience planning, campaign measurement, closed‑loop attribution, and incrementality testing
• Translate technical data structures and query logic into intuitive product experiences that empower marketers to activate Roku data securely
• Navigate the advertising identity ecosystem, working with onboarder identity solutions and direct PII matching approaches to enable precise audience targeting and measurement
• Expand 3rd Party Measurement Ecosystem — Build and maintain strategic partnerships with the measurement vendor ecosystem including audience measurement (Nielsen, Videoamp, iSpot), attribution providers (Northbeam), mobile measurement partners (Kochava, Appsflyer), and incrementality testing platforms (HAUS, Measured)
• Own the product strategy for integrating measurement capabilities into Roku's ad platform, including server‑to‑server integrations, pixel‑based tracking, and ad serving standards (VAST/VMAP)
• Work cross‑functionally with engineering, data science, sales, and partnerships to prioritize measurement integrations that drive advertiser outcomes
• Evangelize Roku's measurement capabilities to agencies, brands, and industry bodies—becoming the trusted voice for how Roku proves advertising effectiveness
• Deliver a Closed‑Loop Measurement System — Design products that enable advertisers to measure campaign performance across planning, delivery, and optimization phases
• Champion privacy‑enhancing technologies (PETs) that allow secure multi‑party computation without exposing raw data
• Collaborate with data engineering and analytics teams to ensure measurement methodologies are rigorous, defensible, and aligned with industry standards
• Support sales and client success teams with technical expertise, helping them articulate Roku's measurement value proposition
• Drive Product Excellence — Define product requirements, user stories, and acceptance criteria for complex technical features, work closely with engineering teams to balance technical feasibility with business impact, analyze feature performance using data, customer feedback, and market trends to inform iterative improvements, and communicate product strategy, roadmap, and progress to executive leadership and cross‑functional stakeholders

Qualifications

• 4+ years of product management experience, with at least 2 years in advertising technology, measurement, or data platforms
• Strong working knowledge of cleanroom solutions (Snowflake Clean Room, LiveRamp Clean Room, AWS Clean Room) and privacy‑enhancing technologies; hands‑on experience with data structures, query logic, and SQL
• Deep understanding of measurement methodologies (audience measurement, attribution, incrementality testing, marketing mix modelling) and the vendor landscape
• Familiarity with measurement integration methods (server‑to‑server, pixel‑based) and ad serving standards (VAST, VMAP)
• Understanding of advertiser and agency use cases for data collaboration including audience planning, campaign measurement, and closed‑loop attribution
• Knowledge of identity solutions in advertising, including onboarder solutions, PII matching, and privacy‑safe approaches to audience addressability
• Proven ability to work cross‑functionally with engineering, data science, sales, partnerships, and executive stakeholders
• Strong written and verbal communication skills—you can explain complex technical concepts to both technical and non‑technical audiences
• Strategic thinker with strong execution skills – able to see the big picture and get into the details to drive execution
• Nice to have: experience working with advertisers, agencies, or measurement vendors directly; background in data science, analytics, or data engineering; familiarity with privacy regulations (GDPR, CCPA); experience with marketing mix modelling, geo‑testing, or other advanced measurement techniques; knowledge of programmatic advertising, DSPs, and ad server technologies; track record of launching products that integrate third‑party APIs or platforms
• #LI-BD1 (legal work‑authorization note)

Benefits

• Health insurance (medical, dental, and vision)
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off

EEO

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].