Senior Product Manager, CRM & GTM Systems (Fully Remote)

GitLab; United States; Remote; USD 105,000 - 176,000; Full time

Benefits offered by this job

Equity compensation

ESOP

Flexible PTO

Parental leave

Growth fund

Job summary

GitLab is building a high-impact Lead-to-Opportunity product. As the owner of the multi-quarter roadmap, you’ll shape the Salesforce-integrated GTM stack and drive meaningful improvements across the revenue funnel.

You’ll partner with Marketing, Sales Development, RevOps, and engineering to translate business strategy into prioritized capabilities, mentor BSAs, and steer initiatives end-to-end from discovery to launch and measurement.

Qualifications

• 7+ years in Salesforce product management, business systems analysis, or revenue operations technology roles.
• Strong knowledge of lead capture, scoring, routing, conversion, and marketing automation platforms.
• Technical fluency to partner with engineering on API design, data modeling, and integration trade-offs.

Responsibilities

• Own multi-quarter L2O roadmap across Salesforce and GTM tech stack.
• Collaborate with Marketing, Sales Development, RevOps, and Engineering to translate strategy into system capabilities.
• Mentor BSAs in product thinking while driving initiatives end-to-end from discovery through launch and measurement.

Skills

Salesforce product management

Marketing automation platforms

API design & data modeling

Tools

Salesforce

Job description

• Own the multi-quarter internal product roadmap for the Lead-to-Opportunity domain across Salesforce and the GTM tech stack.
• Partner with Marketing, Sales Development, RevOps, and engineering to translate business strategy into prioritized system capabilities.
• Mentor BSAs in product thinking while driving initiatives end-to-end from discovery through launch and measurement.

What You'll Bring:

• 7+ years in Salesforce product management, business systems analysis, or revenue operations technology roles.
• Strong knowledge of lead capture, scoring, routing, conversion, and marketing automation platforms.
• Technical fluency to partner with engineering on API design, data modeling, and integration trade-offs.

About the Team:

• You'll be one of the first product managers on a team transforming from reactive BSA support to a proactive product organization.
• The L2O domain sits at the top of the revenue funnel, where data quality and routing impact every seller.
• Base salary range for US residents is $104,800 to $176,400, plus equity and benefits.
• Benefits include flexible PTO, parental leave, equity compensation, ESOP, and growth fund.

GitLab

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity and accelerate digital transformation. Trusted by more than 50 million users and over half of the Fortune 100, GitLab fosters a high-performance, remote culture driven by values, continuous learning, and AI-powered workflows.