Senior Product Manager, L2O & GTM Systems (Remote)

GitLab; United States; Remote; USD 105,000 - 176,000; Full time

Benefits offered by this job

Flexible PTO

Equity Compensation

Growth and Development Fund

Parental Leave

Team Member Resource Groups

Job summary

GitLab seeks a Senior Product Manager to own the Lead-to-Opportunity domain within our Salesforce and GTM technology ecosystem. This role sits at the intersection of marketing operations, sales process, and technology, shaping the roadmap for how leads are captured, scored, routed, and converted into pipeline across the GTM stack.

You'll be among the first PMs on a team transforming from a reactive BSA function into a roadmap-driven product organization, mentoring BSAs and guiding

Qualifications

• 7+ years in Salesforce product management or marketing/RevOps tech roles.
• Strong knowledge of Lead-to-Opportunity processes and GTM stack.
• Experience mentoring analysts and BSAs in product thinking.
• Excellent written and verbal communication translating business asks into requirements.
• Comfort operating in ambiguity and driving structured decisions.
• Ability to communicate technical trade-offs to non-technical stakeholders.

Responsibilities

• Define and maintain the multi-quarter internal product roadmap for the Lead-to-Opportunity domain integrated with Salesforce.
• Translate business strategy into sequenced system capabilities with outcomes and success metrics.
• Lead quarterly planning with Engineering Managers and BSAs to align capacity with roadmap.
• Own domain documentation: process maps and lead lifecycle flows for alignment.
• Partner with Marketing, SDR/BDR, Sales and RevOps to translate requirements into specs.
• Mentor BSAs, evolve the operating model from project execution to product thinking.

Skills

Salesforce PM

Marketing Ops

Stakeholder mgmt

Requirements writing

Mentoring BSAs

Cross-functional leadership

API design

Tools

Sales Cloud

Marketo

HubSpot

Pardot

Job description

GitLab seeks a Senior Product Manager to own the Lead-to-Opportunity domain within our Salesforce and GTM technology ecosystem. This role sits at the intersection of marketing operations, sales process, and technology, shaping the roadmap for how leads are captured, scored, routed, and converted into pipeline across the GTM stack.

You'll be among the first PMs on a team transforming from a reactive BSA function into a roadmap-driven product organization, mentoring BSAs and guiding