Senior Product Manager, CRM & GTM Systems

Ladders; United States; Remote; USD 105,000 - 176,000; Full time

Benefits offered by this job

Flexible PTO

Health & wellbeing benefits

Equity & ESPP

Growth fund

Parental leave

Employee resource groups

Job summary

Ladders is seeking a Senior Product Manager for CRM & GTM Systems to own lead-to-opportunity workflows and go-to-market tooling. You will partner with Sales, Marketing and Revenue Operations to translate priorities into a clear roadmap with measurable outcomes.

Remotely located in the United States, you will drive discovery, align stakeholders, and lead initiatives from concept through launch and measurement to improve pipeline performance and operational efficiency.

Qualifications

• 7+ years in Salesforce product management or related roles.
• Knowledge of lead-to-opportunity processes and their connection to sales pipeline.
• Experience with Salesforce Sales Cloud and marketing automation platforms (Marketo/HubSpot).
• Ability to communicate multi-quarter product roadmaps to senior stakeholders.
• Experience leading initiatives with multiple stakeholders and competing priorities.
• Technical fluency to engage with engineering on API design and data models.
• Experience mentoring analysts and BSAs, with a focus on people development.

Responsibilities

• Define and maintain the internal product roadmap for the lead-to-opportunity domain.
• Translate business strategies into prioritized system capabilities with clear outcomes.
• Drive quarterly planning ceremonies and align capacity with roadmap commitments.
• Serve as the primary product voice for lead-to-opportunity and go-to-market systems initiatives.
• Lead discovery and requirements workshops to translate complex needs into actionable specifications.
• Manage a healthy backlog of requests from Marketing and Sales Development.
• Lead initiatives end-to-end, from discovery to post-launch measurement.

Skills

Salesforce

Product management

Revenue Operations

Stakeholder communication

API design

Tools

Sales Cloud

Marketo

HubSpot

Job description

For our client, we are seeking a Senior Product Manager, CRM & GTM Systems to join the team of a leader in the Information Technology space.

This role will own the internal product strategy for lead-to-opportunity and go-to-market systems, ensuring the business has the capabilities needed to support sales pipeline performance and operational efficiency. You will partner closely with Sales, Marketing, Revenue Operations, and engineering teams to translate business priorities into a clear roadmap with measurable outcomes. The position calls for a product leader who can balance multiple stakeholder needs, guide quarterly planning, and drive initiatives from discovery through launch and measurement.

Location: Remote

Compensation: $104,800 - $176,400 annually

Responsibilities

• Define and maintain the internal product roadmap for the lead-to-opportunity domain
• Translate business strategies into prioritized system capabilities with clear outcomes
• Drive quarterly planning ceremonies and align capacity with roadmap commitments
• Serve as the primary product voice for lead-to-opportunity and go-to-market systems initiatives
• Lead discovery and requirements workshops to translate complex needs into actionable specifications
• Manage a healthy backlog of requests from Marketing and Sales Development
• Lead initiatives end-to-end, from discovery to post-launch measurement

Qualifications

• 7+ years in Salesforce product management, business systems analysis, or Marketing/Revenue Operations technology roles
• Strong knowledge of lead-to-opportunity processes and their connection to sales pipeline
• Hands-on experience with Salesforce Sales Cloud and marketing automation platforms like Marketo or HubSpot
• Proven ability to communicate multi-quarter product roadmaps to senior stakeholders
• Experience leading initiatives with multiple stakeholders and competing priorities
• Technical fluency to engage with engineering on API design and data models
• Experience mentoring analysts and BSAs, with a focus on people development

Benefits

• Flexible Paid Time Off
• Health, financial, and well-being support
• Equity compensation and employee stock purchase plan
• Growth and development fund
• Parental leave
• Team member resource groups

Our client is an equal opportunity employer.