Senior Product Manager, Audiences & Data Activation

Fetch; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

Fetch is seeking a Senior Product Manager to shape off-platform audience products and own the audience roadmap. You will partner with engineering, data science and commercial teams to identify customer needs and prioritize opportunities that grow the business.

You’ll balance audience scale, quality, speed and cost, translating decisions into clear requirements and leading delivery from discovery through launch and ongoing improvement across programmatic, social and publisher platforms.

Qualifications

• 5+ years of product management experience in ad tech.
• 3+ years in programmatic advertising, audience products, or ad tech.
• Experience owning a product roadmap and prioritization based on customer needs and impact.
• Direct experience building audience activation products or DSP integrations.
• Understanding of audience segmentation, identity resolution, and privacy-safe matching.
• Familiarity with lookalike or predictive audiences and working with data scientists.
• Technical fluency with APIs, data pipelines, and partner integrations.
• Strong product judgment to evaluate build-versus-partner options.
• Track record turning ambiguous opportunities into live products with measurable adoption.

Responsibilities

• Shape the audience roadmap from advertiser needs to a prioritized plan.
• Advance audience expansion with lookalike and predictive capabilities.
• Define audience taxonomy, discovery criteria, and activation processes.
• Own the audience lifecycle from creation to activation and refresh.
• Expand activations with DSPs and identity providers.
• Enable self-service audience workflows via reusable services.
• Improve reach and quality through collaboration with data science.
• Lead delivery, testing, launch, and ongoing improvements.
• Track adoption, activation success, match rates, and costs.
• Ensure privacy by coordinating with Legal and Engineering.

Skills

Product roadmaps

Prioritization

Programmatic advertising

Audience products

Data analysis

Cross-functional leadership

APIs & data pipelines

Job description

Fetch is seeking a Senior Product Manager to shape off-platform audience products and own the audience roadmap. You will partner with engineering, data science and commercial teams to identify customer needs and prioritize opportunities that grow the business.

You’ll balance audience scale, quality, speed and cost, translating decisions into clear requirements and leading delivery from discovery through launch and ongoing improvement across programmatic, social and publisher platforms.