Senior Product Manager - AI-Driven Ad Targeting & Audience

Walmart; San Francisco (CA); On-site; USD 108,000 - 216,000; Full time

Benefits offered by this job

Stock purchase plan

401(k)

Paid time off (PTO)

Education benefits

Job summary

Walmart’s Ad Tech Product team seeks an experienced Senior Product Manager to lead the strategy, development, and growth of audience and performance solutions. This role focuses on leveraging Walmart’s first‑party data to help advertisers identify, reach, and engage the right audiences while delivering measurable outcomes.

You will partner with Engineering, Data Science, Analytics, Sales, and Operations to move concepts from prototype to launch, drive adoption and optimization, and communicate

Qualifications

• Experience defining product strategy and delivering technology products.
• Strong understanding of data platforms, audience products, analytics, and ad tech.
• Experience evaluating opportunities, testing hypotheses, and using market feedback to guide investments.

Responsibilities

• Define vision, strategy, and roadmap for audience and optimization products.
• Prioritize investments based on customer needs, impact, and market opportunities.
• Develop solutions for audience segmentation, modeled audiences, identity, and targeting.

Skills

Product strategy

Data platforms

Analytics

Ad tech

Hypothesis testing

Analytical thinking

Communication

Agile development

Education

Bachelor's degree in CS/Engineering/related

Job description

Walmart’s Ad Tech Product team seeks an experienced Senior Product Manager to lead the strategy, development, and growth of audience and performance solutions. This role focuses on leveraging Walmart’s first‑party data to help advertisers identify, reach, and engage the right audiences while delivering measurable outcomes.

You will partner with Engineering, Data Science, Analytics, Sales, and Operations to move concepts from prototype to launch, drive adoption and optimization, and communicate