Senior Product Manager - Ads Signals & ROAS

TikTok; San Jose (CA); On-site; USD 224,000 - 374,000; Full time

Job summary

TikTok is seeking a Product Manager to own and shape data-connection products that onboard signals from various sources while upholding privacy standards. You will coordinate with engineering, data science, partnerships, and marketing to deliver offerings for global advertisers.

You will work with cross-functional teams across Targeting, Attribution, Optimization, Insights, and vertical units to drive ROAS-focused solutions.

Qualifications

• 3+ years of product management experience in ad tech.
• Experience defining vision, strategy, roadmap and lifecycle from conception to launch.
• Comfortable working with highly technical teams and global cross-functional groups.
• Fluency in English and Mandarin for global communications.

Responsibilities

• Drive development of data connection products such as Pixels, S2S APIs, SDKs, and partner integrations.
• Improve signal quality by building a robust validation framework for signals.
• Champion user privacy by onboarding and aligning privacy choices across systems.
• Collaborate with Targeting, Attribution, Optimization, Insights, and other units to leverage signals across products.
• Analyze business challenges to identify opportunities and prioritize features to boost advertiser satisfaction.
• Lead signal-driven ad solutions to maximize ROAS using data insights and performance metrics.
• Define and articulate a clear product strategy and roadmap with measurable goals.

Skills

Product management

Cross-functional collaboration

English & Mandarin

Education

BA/BS in CS/EE/Math/Stats

Job description

TikTok is seeking a Product Manager to own and shape data-connection products that onboard signals from various sources while upholding privacy standards. You will coordinate with engineering, data science, partnerships, and marketing to deliver offerings for global advertisers.

You will work with cross-functional teams across Targeting, Attribution, Optimization, Insights, and vertical units to drive ROAS-focused solutions.