Remote Senior Product Manager, MarTech & CDP

Holistic Partners, Inc; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Holistic Partners, Inc. seeks a Senior Product Manager for Marketing Technology to drive customer engagement, personalization, and growth across digital channels.

You will own the CDP, data strategy, identity resolution, audience segmentation, and activation, partnering with Marketing, Digital, Insights, Analytics, and Engineering. You will lead a scrum team of 5–7 developers and multiple business stakeholders, shaping roadmaps and ensuring outcomes through data-driven decisions and strong

Qualifications

• 8+ years IT or digital experience.
• 5+ years product management on Agile teams.
• Proven CDP ownership including identity resolution
• Experience with first-party data strategy and cross-channel activation.
• Strong MarTech ecosystem management and stakeholder influence.
• Roadmapping and long-term vision development.
• Experience with Jira or Aha.

Responsibilities

• Own the CDP vision and roadmap including data ingestion and identity resolution.
• Define and prioritize product requirements translating customer journeys into user stories and measurable outcomes.
• Own the Marketing Tech roadmap, backlog, and intake process across marketing and growth initiatives.
• Partner with Marketing, Digital, Insights, Analytics, IT, and agencies to drive alignment and delivery.
• Analyze customer insights, experiments, campaign performance, and platform data to identify optimization opportunities.
• Lead adoption through enablement, training, pilots, and platform launches.
• Facilitate workshops to define technical capabilities, data flows, and business processes.
• Define acceptance criteria including data quality, privacy, scalability, and performance requirements.
• Manage relationships with key MarTech platform vendors, including roadmap alignment and renewals.

Skills

CDP ownership

Marketing tech

Identity resolution

Data activation

Roadmapping

Agile / Jira

Tools

Jira

Aha

Job description

Holistic Partners, Inc. seeks a Senior Product Manager for Marketing Technology to drive customer engagement, personalization, and growth across digital channels.

You will own the CDP, data strategy, identity resolution, audience segmentation, and activation, partnering with Marketing, Digital, Insights, Analytics, and Engineering. You will lead a scrum team of 5–7 developers and multiple business stakeholders, shaping roadmaps and ensuring outcomes through data-driven decisions and strong