Senior Product Insights Lead — Customer-Driven, Hybrid

Joinimagine; Colorado; Hybrid; USD 90,000 - 124,000; Full time

Benefits offered by this job

Competitive salary & 401(k)

16 weeks of paid parental leave

Health, dental, and vision coverage

Significant discount on HelloFresh and

Company-sponsored events and Employee

Collaborative, mission-driven culture

Job summary

HelloFresh is seeking an insights leader to be the customer’s voice in the room where decisions get made. You will lead US consumer insights across HelloFresh, Factor, Green Chef, and EveryPlate, partnering with Product Managers and GMs to shape what we build and how we measure success.

You’ll design and execute studies that drive real decisions, translate objectives into sharp research questions, and synthesize findings with behavioral data and competitive signals to guide the roadmap.

Qualifications

• 5–7 years of experience in consumer, product, or marketing research.
• Fluency across qualitative and quantitative methods.
• Strong command of research design; guiding stakeholders through methodology discussions.
• Track record of turning insights into action, not just reports.
• Bonus: Experience in CPG, D2C, FoodTech, or Retail.

Responsibilities

• Own the research agenda for US product innovation across HelloFresh brands.
• Act as strategic copilot to GMs, Product Managers, and Marketing leads.
• Partner with Product, Culinary, and Marketing to reflect the full customer picture.
• Design creative, right-sized research approaches balancing quality and speed.
• Synthesize data sources and deliver actionable recommendations.
• Champion the consumer voice in executive reviews with clear storytelling.

Skills

Consumer research

Qualitative methods

Quantitative methods

Research design

Insight-to-action

CPG/D2C experience

Job description

HelloFresh is seeking an insights leader to be the customer’s voice in the room where decisions get made. You will lead US consumer insights across HelloFresh, Factor, Green Chef, and EveryPlate, partnering with Product Managers and GMs to shape what we build and how we measure success.

You’ll design and execute studies that drive real decisions, translate objectives into sharp research questions, and synthesize findings with behavioral data and competitive signals to guide the roadmap.