Manager, Product Insights

HelloFresh; Chicago (IL); Hybrid; USD 90,000 - 116,000; Full time

Benefits offered by this job

Salary & 401k

Parental leave

Health coverage

Discounts on HelloFresh & brands

Company events

Collaborative culture

Job summary

HelloFresh is seeking an insights leader to own the US product innovation research agenda, partnering with Product, Culinary, and Marketing to translate objectives into sharpened research questions and actionable insights.

You will synthesize across data sources, primary research, behavioral data, and competitive signals, and deliver recommendations with a clear customer voice in executive reviews, helping shape the roadmap with compelling storytelling.

Qualifications

• 5–7 years of experience in consumer, product, or marketing research.
• Bachelor’s degree required.
• Fluency across qualitative and quantitative methods and when to use each.
• Strong command of research design and stakeholder discussion.
• Track record of turning insights into action, not just reports.
• Bonus: experience in CPG, D2C, FoodTech, or Retail.

Responsibilities

• Own the research agenda for US product innovation, from whitespace and macro trend identification through NPD pipeline research, concept testing, and post-launch assessment.
• Act as a strategic copilot to GMs, Product Managers, and Marketing leads, translating business objectives into sharp research questions and actionable insights.
• Partner across Product, Culinary, and Marketing to reflect the full customer picture in insights.
• Design right-sized research approaches balancing quality and speed.
• Synthesize across data sources and deliver recommendations, not just findings.
• Champion the consumer voice in executive presentations and cross-functional reviews with clear storytelling.

Skills

Consumer research

Quantitative methods

Qualitative methods

Research design

Insight to action

CPG / D2C experience

Education

Bachelor's degree

Job description

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

HelloFresh is at a category-defining moment, and this role sits at the center of it. As we accelerate product innovation and sharpen our marketing across a portfolio of leading brands, we're looking for an insights leader who can be the customer's voice in the room where decisions get made.

What You'll Do

• Own the research agenda for US product innovation, from whitespace and macro trend identification through NPD pipeline research, concept testing, and post-launch assessment
• Act as a strategic copilot to GMs, Product Managers, and Marketing leads, helping translate business objectives into sharp research questions and actionable insights
• Partner across Product, Culinary, and Marketing to understand cross-functional context and ensure insights reflect the full customer picture
• Design creative, right-sized research approaches that balance quality and speed
• Synthesize across data sources, primary research, behavioral data, competitive signals, and deliver recommendations, not just findings
• Champion the consumer voice in executive presentations and cross-functional reviews, with clear storytelling that earns a seat at the table

Who You Are

• Customer-obsessed, not just research-savvy. You think of customers as human beings, not respondents. You're curious about their lives and can help us see our products through their eyes.
• Analytical with a "so what" instinct. You move fluidly between qualitative and quantitative data, find the signal in the noise, and lead with the implication, not just the finding.
• A confident communicator at every level. You can run a working session with a product team in the morning and present to senior leadership in the afternoon. You write and speak in plain language, not research jargon.
• Strategically grounded. You understand that insights don't exist in a vacuum. You connect findings to business context, competitive dynamics, and what it means for the roadmap.
• Collaborative and direct. You build trust with stakeholders quickly, solicit hard feedback, and give it back constructively.
• Adaptable and fast. You thrive in ambiguity and know how to move quickly without sacrificing rigor. You've had to make judgment calls on methodology under a deadline, and you've been right more often than not.

What You Bring

• 5–7 years of experience in consumer, product, or marketing research
• Bachelors degree
• Fluency across qualitative and quantitative methods, you know when to use what and why
• Strong command of research design: you can walk a stakeholder through a methodology discussion and come out with their confidence
• A track record of turning insights into action, not just reports
• Bonus: Experience in CPG, D2C, FoodTech, or Retail

What You'll Get

• Competitive salary & 401(k) with company match that vests immediately
• 16 weeks of paid parental leave and a generous PTO policy
• Health, dental, and vision coverage effective on your first day
• Significant discount on HelloFresh, Factor, Green Chef, EveryPlate, and Pet's Table subscriptions (up to 85% off)
• Company-sponsored events and Employee Resource Groups
• A collaborative, mission-driven environment where insights actually drive decisions

Location & Reporting

This role reports to the Director, US Consumer Insights, within the North American Meal Kit team. It's a hybrid position with the option to work from our Chicago, IL; Boulder, CO; or New York, NY office.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $96,600—$124,200 USD

Colorado Pay Range $90,300—$116,100 USD

Illinois Pay Range $90,300—$116,100 USD

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: [e-mail]. APAC: [e-mail]. United States: [e-mail]. Canada: [e-mail].

At HelloFresh, we love to share what's going on behind the scenes! From office dogs and team activities, to fun videos and more. Keep in touch with our day to day in our social media channels and follow us @InsideHelloFresh for a behind the scenes look into the life of HelloFresh.

Why work with us?

Make an Impact

You want to make a difference. We change the way people eat—forever.

People & Culture

You want to be part of a team. We’re a smart and collaborative community.

Learn & Grow

You want to learn and grow. We're evolving an industry, and learning together as we grow.

Inclusion

You’re hungry. We’re HelloFresh—and everyone is welcome at our table.

Data is King

You want to produce real results, fast. We use data and consumer insight, not gut-feeling, help us prioritise and deliver.

Dynamic & Change-Oriented

You’re looking for a change. We thrive on it.