Product Insights Lead: Translate Data into Growth

HelloFresh; Chicago (IL); Hybrid; USD 90,000 - 116,000; Full time

Benefits offered by this job

Salary & 401k

Parental leave

Health coverage

Discounts on HelloFresh & brands

Company events

Collaborative culture

Job summary

HelloFresh is seeking an insights leader to own the US product innovation research agenda, partnering with Product, Culinary, and Marketing to translate objectives into sharpened research questions and actionable insights.

You will synthesize across data sources, primary research, behavioral data, and competitive signals, and deliver recommendations with a clear customer voice in executive reviews, helping shape the roadmap with compelling storytelling.

Qualifications

• 5–7 years of experience in consumer, product, or marketing research.
• Bachelor’s degree required.
• Fluency across qualitative and quantitative methods and when to use each.
• Strong command of research design and stakeholder discussion.
• Track record of turning insights into action, not just reports.
• Bonus: experience in CPG, D2C, FoodTech, or Retail.

Responsibilities

• Own the research agenda for US product innovation, from whitespace and macro trend identification through NPD pipeline research, concept testing, and post-launch assessment.
• Act as a strategic copilot to GMs, Product Managers, and Marketing leads, translating business objectives into sharp research questions and actionable insights.
• Partner across Product, Culinary, and Marketing to reflect the full customer picture in insights.
• Design right-sized research approaches balancing quality and speed.
• Synthesize across data sources and deliver recommendations, not just findings.
• Champion the consumer voice in executive presentations and cross-functional reviews with clear storytelling.

Skills

Consumer research

Quantitative methods

Qualitative methods

Research design

Insight to action

CPG / D2C experience

Education

Bachelor's degree

Job description

HelloFresh is seeking an insights leader to own the US product innovation research agenda, partnering with Product, Culinary, and Marketing to translate objectives into sharpened research questions and actionable insights.

You will synthesize across data sources, primary research, behavioral data, and competitive signals, and deliver recommendations with a clear customer voice in executive reviews, helping shape the roadmap with compelling storytelling.