Manager, Consumer Insights — Shape Product Roadmaps

HelloFresh; New York (NY); Hybrid; USD 97,000 - 124,000; Full time

Benefits offered by this job

16 weeks parental leave

401(k) with company match

Health, dental, and vision coverage

Employee discounts (HelloFresh, Factor

Company-sponsored events

Employee Resource Groups

Job summary

HelloFresh is seeking an insights leader to be the customer’s voice in the room where decisions are made. The Manager of US Consumer Insights will partner with Product, GM, and Marketing to shape What we build, how we position it, and how we measure impact across HelloFresh,Factor, Green Chef and EveryPlate.

You will own the US research agenda for product innovation, translate business objectives into sharp research questions, and synthesize insights from multiple data sources to drive roadmap

Qualifications

• 5–7 years of experience in consumer, product, or marketing research.
• Fluency across qualitative and quantitative methods, you know when to use what and why.
• Strong command of research design: guide a stakeholder through a methodology discussion and come out with their confidence.
• A track record of turning insights into action, not just reports.
• Bonus : Experience in CPG, D2C, FoodTech, or Retail.

Responsibilities

• Own the research agenda for US product innovation, from whitespace and macro trend identification through NPD pipeline research, concept testing, and post-launch assessment.
• Act as a strategic copilot to GMs, Product Managers, and Marketing leads, helping translate business objectives into sharp research questions and actionable insights.
• Partner across Product, Culinary, and Marketing to understand cross-functional context and ensure insights reflect the full customer picture.
• Design creative, right-sized research approaches that balance quality and speed.
• Synthesize across data sources, primary research, behavioral data, competitive signals, and deliver recommendations, not just findings.
• Champion the consumer voice in executive presentations and cross-functional reviews, with clear storytelling that earns a seat at the table.

Skills

Consumer research

Qualitative & quantitative

Research design

Insights to action

CPG/FoodTech experience

Job description

HelloFresh is seeking an insights leader to be the customer’s voice in the room where decisions are made. The Manager of US Consumer Insights will partner with Product, GM, and Marketing to shape What we build, how we position it, and how we measure impact across HelloFresh,Factor, Green Chef and EveryPlate.

You will own the US research agenda for product innovation, translate business objectives into sharp research questions, and synthesize insights from multiple data sources to drive roadmap